Mahindra Lifespace Developers unveils Unique Brand idea - HOME of POSITIVE ENERGY

"HOME of POSITIVE ENERGY" is a new brand concept that Mahindra Lifespace Developers unveiled. This concept reflects the company's dedication to building houses with intelligent design, lots of natural light, and green areas that foster harmony and well-being.

A digital video commercial (DVC) and a Mobile Experience Center, an initiative that travels to strategic sites in Mumbai, are part of the launch, providing a personal look at the tranquility that Mahindra homes offer.

In order to entice visitors to experience the welcoming atmosphere that characterizes the brand, the DVC presents the Mahindra Vista Caravan as a sign of curiosity.

It emphasizes the coziness and warmth of Mahindra residences, leading to a satisfying moment that upholds the brand's values.

A house should be a tranquil haven after a long day of navigating the craziness of Mumbai. Mahindra Lifespaces has realized this ambition with the opening of the Mobile Experience Centre. It provides a concrete and dynamic depiction of the brand's ideology, in contrast to a static billboard.

Abhimanyu Mathur, Chief Marketing Officer, Mahindra Lifespace Developers said, "HOME of POSITIVE ENERGY perfectly captures how we design and build our homes at Mahindra Lifespaces. Every aspect of our developments, from architecture to amenities, is crafted to enhance well-being and create a harmonious living environment. With Mahindra Vista, we are bringing this philosophy to life, ensuring that homebuyers find not just a house but a sanctuary that nurtures their aspirations and daily lives."

This vision was shaped in large part by the brand positioning, which was developed in partnership with the strategic and creative firm The Womb. Heval Patel, Chief Operating Officer of The Womb, added, "Today, within a pin code- location and amenities have become table-stakes. As rapid corporatisation picks momentum and levels the playing field for all, it was time for us to unearth and define the core of Mahindra Lifespaces. The 'HOME of POSITIVE ENERGY' thought was to articulate not just a point of view but a point of distinctiveness. Something that guides not just what we say but also helps integrate seamlessly into the product and service experience."