GADDA CO, Under the House of Brands - Baby & Mom Retail, Launches Its D2C Website

GADDA CO, one of the leading names in India’s bedding and sleep essentials category and part of the Baby & Mom Retail House of Brands, announces the launch of its own D2C website, www.gadda.co This move marks a significant evolution in how the brand engages with its growing customer base. After establishing a strong presence on platforms like Amazon, Flipkart, and other leading marketplaces, this move reflects a deeper commitment to long-term brand building and direct customer relationships.

Recognised for its high-quality sleep products, including waterproof mattress protectors, ergonomic pillows, and breathable memory foam mattresses, GADDA CO aims to offer a more personalised and seamless shopping experience through its new platform. With this launch, the brand steps closer to its growing customer base by enabling direct access to its full product range and introducing a more transparent brand experience.

Speaking on the launch, Shish Kharesiya, Founder and CEO of Baby & Mom Retail, said, “Our journey has always been shaped by our customers' needs. With the launch of the website, we are not only simplifying access to our premium sleep solutions but also building a space where the customer experience is at the centre of everything we do. This platform allows us to connect directly with our consumers, understand their evolving preferences, and serve them better through customised offerings, faster service, and a transparent, trustworthy buying experience."

Adding credibility to this next chapter is the ongoing collaboration with legendary actor Mukesh Khanna, now the face of GADDA CO. Known for his iconic roles as Shaktimaan and Bhishma Pitamah, his presence reinforces the brand’s values of trust, strength, and wellness.

The newly launched website is not just a digital storefront; it is designed as a curated destination offering expert-backed sleep tips, product recommendations, and educational content that help consumers make informed choices. With a user-friendly interface and dedicated customer support, GADDA CO promises a hassle-free shopping journey from click to comfort.