Birla Estates's Star-sparking T20 Campaign with RCB Stars - Bringing Fresh Outlook on Homes

With cricket players Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya, Birla Estates, a fully-owned subsidiary of Aditya Birla Real Estate Limited, began their much awaited Indian T20 season 2025 promotion. Using the slogan "Every square foot tells a tale,"The goals, objectives, and tales that characterize each homebuyer's journey are honored in this campaign.

Furthermore, for the forthcoming season, Birla Estates has strengthened its relationship with Royal Challengers Bengaluru (RCB) as a Principal sponsor. Birla Estates and the team have been working together for four years running.

The brand's dedication to excellence, ambition, and perseverance—values that are synonymous with both cricket and real estate—are reinforced by this partnership, which has grown into a significant collaboration. Leading advertising firm McCann conceptualized and produced three digital video assets for the campaign. This T20 season, the campaign offers a new take on real estate and homes by creating a lovely comparison between Birla Estates' residences and RCB's home, Chinnaswamy Stadium.

At Chinnaswamy Stadium, something amazing, unforgettable, and genuinely uncommon occurs in every square foot of ground, patch of grass, and tuft of land. Similar to the residences of Birla Estates, where a joyful and beautiful moment occurs in every square foot. This idea, which is well captured by the hashtag #StoriesPerSqFt, highlights the inherent value of every square foot—not by price, but by the tales that inhabit it.

"To feel mortal 15 sq. ft, to feel superhuman 5 sq. ft." is the narration for this most recent ad, which uses captivating storytelling to convey both the highs of the gravity-defying catch and the lows on the cricket field. A voiceover and a home moment conclude the movie, which reads, "Homes where every sq. ft. tells a tale." The ad implies that significant connections and remarkable experiences are not limited by geography.

Anitha Krishnan, Head of Marketing at Birla Estates, said, "Our long-standing partnership with RCB has evolved over the seasons, and we take immense pride in being the Principal Sponsor, with our brand prominently displayed on the players' jerseys. This placement reflects our deep commitment to cricket as a platform that resonates with our audience.

Our campaign extends our larger corporate vision beyond building structures to creating spaces that tell meaningful stories. Just as every cricketing milestone represents years of dedication and achievement, every home becomes a backdrop for life's most cherished moments. Through this campaign, we aim to create a strong emotional connection with homebuyers, aligning their aspirations with cricketers' journeys. It blends the passion for cricket with the pride of homeownership, two defining milestones in Indian culture”.

Rajesh Menon, COO of Royal Challengers Bengaluru, said, "We are delighted to continue our association with Birla Estates as a valued member of the RCB family. Their commitment to excellence and innovation mirrors the ethos of our team. Together, we aim to elevate the fan experience and create unforgettable memories on and off the field. This partnership is a testimony to our shared vision of inspiring and engaging millions of cricket enthusiasts."