ELIVAAS Launches Tusun Villa in Pushkar, Expanding Rajasthan Portfolio

ELIVAAS Hotels & Stays continues its strategic expansion in Rajasthan, unveiling its first property in Pushkar, named ELIVAAS Tusun Villa.

This addition brings the brand’s portfolio in the state to over 60 properties spanning Udaipur, Jaipur, Ranthambore, Pushkar, Alwar, and Neemrana, under the ELIVAAS, ELIVAAS Privé, and Alaya Stays brands.

The Pushkar property reflects ELIVAAS’s measured growth strategy, prioritizing destinations with strong demand for private villas, curated group stays, and destination celebrations rather than rapid scale.

Key Highlights

• ELIVAAS opens its first Pushkar property, Tusun Villa
• Portfolio in Rajasthan now exceeds 60 luxury properties
• Tusun Villa is a five-bedroom, pet-friendly retreat with pool

Over the years, the brand has focused on building density in key micro-markets while maintaining operational discipline to ensure consistent service quality. Each property follows a standardized service playbook, covering housekeeping benchmarks, guest response systems, safety protocols, and quality audits. At the same time, ELIVAAS emphasizes personalization, tailoring guest experiences to specific preferences and occasions.

Also Read: Elivaas Launches Energise Soul Retreat in Trimbak, Maharashtra

The new ELIVAAS Tusun Villa is a five-bedroom, pet-friendly retreat featuring a private pool and landscaped lawn, combining heritage charm with contemporary comfort. The launch reinforces the brand’s positioning in luxury experiential stays in Rajasthan’s culturally rich and heritage-heavy leisure destinations.

“Rajasthan today represents one of our most strategically important regions, with 60+ operational properties across key leisure destinations. Our entry into Pushkar is backed by destination-level demand data rather than sentiment. The town has seen a steady rise in premium leisure travel over the past few years, particularly from Delhi NCR and Jaipur, with a clear shift towards private, high-quality villa stays. As we expand, our standardised operating playbook ensures service consistency across locations, while each villa continues to offer a curated and personalised experience. Beyond accommodation, we deliver end-to-end holiday experiences, from curated activities and local immersion to personalised service, ensuring every stay is seamless and memorable. Our focus remains on building depth within high-intent leisure markets rather than expanding indiscriminately across geographies,” said Ritwik Khare, Founder and CEO of ELIVAAS Living.

Also Read: ELIVAAS Scales to 620 Luxury Villas in Two Years

ELIVAAS aims to create experience-led hospitality, ensuring every stay meets modern comfort standards while reflecting the local heritage ambiance. The company has strengthened its presence over the years by focusing on quality-driven expansion rather than volume, making it a trusted brand in luxury stays across Rajasthan.

Statistics, Data, and Insights

Statistics & Data:

• ELIVAAS portfolio: 60+ properties across Rajasthan.
• Pushkar Tusun Villa: five bedrooms, private pool, landscaped lawn.
• Key micro-markets include Udaipur, Jaipur, Ranthambore, Pushkar, Alwar, Neemrana.

Additional Insights:

• ELIVAAS emphasizes operational discipline and quality consistency, ensuring guests experience both luxury and safety.
• The brand’s expansion aligns with Rajasthan’s growing luxury tourism demand, which has seen an uptick in private villa bookings and group stays over the past five years.
• The pet-friendly feature addresses a niche segment increasingly sought by domestic and international travelers.