
In an exclusive interaction with Adlin Pertishya Jebaraj, Correspondent at Homes India, Subrata Basu, Vice President, Marketing, NITCO Ltd, highlights the transformation of marble as more of a performance-oriented architectural finish as opposed to an aesthetic option. He identifies the impact of triple reinforcement and tailor-made solutions in redefining the durability, structural integrity, and lifecycle value in both residential and commercial interiors.
With over 20years of comprehensive experience, credited with combining marketing, sales and business management expertise to deliver substantial growth in diverse business markets. Basu is a dedicated professional with the drive and skill set to excel in a fast paced leadership role.
How would you describe the current shift in end-user expectations from marble in residential and commercial interiors — beyond aesthetics to performance characteristics like durability and structural integrity?
Marble has always carried meaning beyond material.
As homes, workplaces, and hospitality spaces develop into high-use, multi-functional environments, marble is no longer judged only by its surface. It is estimated by its strength, reliability, adaptability, and longevity. Triple-reinforced, custom cut marble sits at the centre of this shift bringing structural intelligence to a material long admired for its beauty.
Marble has always been more than just stone. It has always represented history, craftsmanship, and a certain level of quiet luxury.
The New End-User Expectation
Today’s end users both residential and commercial are more informed, more global, and more demanding.
They expect marble to:
Aesthetic preference has expanded into performance confidence. Reinforcement is no longer hidden engineering, it is reassurance built into the surface.
Also Read: Post-Budget Impact on India's Real Estate: Trends & Outlook
From an architectural specification standpoint, how do you assess the lifecycle benefits of reinforced marble versus engineered stone or high-performance ceramics?
Reinforced Marble vs. Alternatives
From an architectural specification perspective, triple-reinforced marble introduces a different value equation.
The result is not competition with engineered surfaces, but a redefinition of what natural marble can responsibly achieve in modern construction.
How has the availability of custom cut marble solutions influenced design flexibility for architects and interior designers?
The Impact of Custom cut Availability
Custom cut marble has quietly changed the design conversation.
Architects and designers are no longer constrained by:
Instead, they gain:
Design intent is no longer adjusted to fit the stone. The stone is shaped to serve the design.
How do Triple Reinforcement and Custom cut solutions contribute to long-term performance in high-traffic housing interiors, such as living spaces, kitchens, and bathrooms?
Performance in High-Traffic Interiors
In homes where living spaces blend into kitchens and bathrooms, marble is under constant use.
Triple reinforcement and custom cut precision contribute to:
This is marble that supports daily life—not one that requires caution around it.
Also Read: Mid-Market Hotels and Tech Redefine South India Hospitality
If you could define one key legacy that triple reinforcement and cut-to-size marble might leave on the built environment by 2035, what would that be?
A Lasting Legacy
Triple-reinforcement technology custom cut marble creates a defining legacy:
It redefines natural marble as a fully performance-driven architectural surface. By 2035, natural marble will not be viewed merely as a material of visual refinement. It will be recognised as stone engineered for strength combining geological authenticity with modern reinforcement to shape interiors that endure, adapt, and age with intent. Not louder, not more decorative, just more considered.
We use cookies to ensure you get the best experience on our website. Read more...
Copyright © 2026 HomesIndiaMagazine. All Rights Reserved.