Rising Demand for Mid-Premium and Affordable Luxury Housing

Yashank Wason, Managing Director, Royal Green Realty in an interaction with Janifha Evangeline, Managing Editor, Homes India Magazine shared his views on the key market shifts that are driving the rising demand for mid-premium and affordable luxury housing across India’s residential real estate sector, how developers are redefining the concept of “affordable luxury” to meet the aspirations of modern homebuyers seeking both value and elevated living experiences and more.

Yashank Wason is the Managing Director of Royal Green Realty. With a gold medal in Civil Engineering and a Master’s degree in Construction Management from the University of Florida, he brings over 15 years of rich industry experience spanning project execution, strategic planning, sales, leadership, and negotiation.  

What key market shifts are driving the rising demand for mid-premium and affordable luxury housing across India’s residential real estate sector?

The Indian homebuyer has changed a lot in the last few years. There was a time when, owning a home itself was the biggest goal. But today, buyers are looking for better design, open spaces, good security, wellness focused amenities, and a sense of comfort all within a reasonable budget. This is exactly why the mid premium and affordable luxury segment is growing so quickly across India.

Areas connected through major expressways and highways are seeing strong residential demand. In NCR projects around the Dwarka Expressway, and in Sonipat projects around the KMP Expressway, UER-II has already become popular.

Another major change is the growing influence of younger buyers. Young professionals are no longer just looking for a basic home anymore. They want a better lifestyle experience. Even first-time buyers are ready to spend a little extra for features such as green spaces, fitness amenities, and modern community living.

Work from home culture has also changed what people expect from their homes. Buyers now prefer homes with more space, better layouts, and areas that can be comfortably used for both work and personal life.

Overall, the market is moving from basic housing to better living and that is what is driving the demand for affordable luxury housing today.

Also Read: Why Sustainable Homes Are Becoming the Default Choice

How are developers redefining the concept of “affordable luxury” to meet the aspirations of modern homebuyers seeking both value and elevated living experiences?

Affordable luxury today is no longer about flashy interiors or expensive designs. Buyers now want homes that make everyday life more comfortable, practical, and stress-free.

A few years ago, people connected luxury mainly with premium fittings and larger homes. But now, the idea of luxury has changed. For many families, luxury means open green spaces, better security, wellness amenities, and a peaceful community environment. People want homes where they can enjoy a better lifestyle every day.

This is why developers are focusing on better layouts, larger balconies, natural light, ventilation, and flexible spaces that can be used for work or leisure.

Interestingly emerging markets like Sonipat, Bahadurgarh, Indore are becoming preferred destinations because they offer better lifestyle value compared to crowded areas.

Today, affordable luxury is all about comfortable living. Buyers want comfort without financial stress, and developers are responding by creating homes that feel modern, practical, and future ready at the same time.

What role do design innovation, smart amenities, and lifestyle-focused planning play in making mid-premium housing more attractive to today’s buyers?

Today’s buyers notice the small details. They notice how sunlight enters a room, how much open space a project offers, and whether the home feels comfortable for everyday living. This is why design and lifestyle planning have become very important in the mid-premium housing segment.

Buyers no longer want homes that only look good in brochures. They want homes that work well in real life. Developers are now focusing on practical layouts, better ventilation, and smart use of space. Even smaller homes are being designed in a way that feels spacious and functional.

Walking tracks, green areas, fitness zones, children’s play spaces, and social community areas help create a more balanced lifestyle experience.

Smart amenities are also becoming a big deciding factor. Features such as digital security systems, app-controlled access, and energy-saving technologies are becoming increasingly popular because buyers appreciate comfort and ease in daily life. This trend is growing strongly in fast-growing markets like Gurgaon, Sonipat, and Indore, where buyers are looking for modern living experiences at better value points. Today, people aren’t just buying a home they are choosing the kind of lifestyle they want to live.

In increasingly competitive urban markets, how can developers balance affordability with quality construction, premium aesthetics, and long-term value creation?

Today’s homebuyers are much more aware and informed than before. They compare multiple projects, study locations carefully, and expect strong value for the money they invest. Due to this, developers today have to maintain the right balance between affordability, quality, and modern lifestyle features.

The focus is now shifting towards smart planning instead of unnecessary luxury. Buyers are now looking for homes that are practical, comfortable, and well-designed. Features such as better layouts, natural ventilation, green spaces, and well-planned communities matter more to buyers today.

Compared to crowded city centres emerging locations such as Sonipat, Bahadurgarh, and Indore offer better land availability and more flexibility in planning. This allows developers to provide larger open spaces, lifestyle amenities, and better living environments while still keeping homes within reach for mid-income buyers.

Construction quality remains extremely important. Buyers now think long term. They want homes that are durable, well built, and capable of offering value over the years. Timely delivery and proper planning also play a big role in building buyer trust. Ultimately, developers who understand what buyers truly need and focus on sustainable long-term value creation are more likely to succeed in today’s competitive real estate markets.

How important are location, infrastructure growth, and connectivity in shaping buyer interest within the mid-premium and affordable luxury category?

In real estate, location has always been important, but today buyers are giving equal importance to connectivity and future infrastructure growth.

This is one of the main reasons why locations connected through major expressways and road networks are seeing strong demand. In NCR areas such as Sonipat and Bahadurgarh are attracting more buyers because connectivity through the KMP Expressway and Dwarka Expressway has improved significantly. Better roads mean shorter travel time and easier access to business hubs and city centres.

Buyers also feel they get better value in these developing locations. Instead of spending very high amounts in crowded urban areas, many families now prefer places where they can get more space, better surroundings, and modern lifestyle options at comparatively affordable prices.

Buyers also feel they get better value in these developing locations. Instead of spending very high amounts in crowded urban areas, many families now prefer places where they can get more space, better surroundings, and modern lifestyle options at comparatively affordable prices.

Infrastructure growth also makes daily life easier. People prefer locations with smooth access to school, hospitals, offices, and shopping areas. Good connectivity adds convenience and improves overall quality of life.

Cities like Indore are also becoming popular because of steady urban development and improving infrastructure. Today’s homebuyers are thinking long term. They want a home that offer comfort today and better value in the future as the area continues to grow.

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Looking ahead, do you see affordable luxury housing emerging as the most resilient and high-growth segment in Indian real estate, and what trends will define its future evolution?

Yes, affordable luxury housing is likely to remain one of the strongest growing segments in Indian real estate because it fits perfectly with what today’s buyers are looking for. People want better homes and better lifestyles, but they also want to stay within a reasonable budget. Buyers today are more aware and aspirational, but they are also making smart financial decisions.

This segment is attracting a wide range of homebuyers, especially young professionals, first-time buyers, and families looking to upgrade their lifestyle.

Going forward, lifestyle driven living will shape this segment even more.

Another major trend will be the rise of residential developments near major expressways and infrastructure corridors. As connectivity improves, more buyers will shift toward emerging areas that offer better living conditions and long term value.

Sustainability will also play a bigger role. Buyers are becoming more conscious about maintenance costs, energy efficiency, and long-term living quality.

Overall, affordable luxury housing is no longer just a trend. It is becoming the preferred choice for a large section of India’s urban homebuyers because it offers the right balance between aspiration, comfort, and affordability.