AI-Powered Platforms Transforming India's Residential Realty Market

AI-powered residential sales platforms are creating waves in the real estate landscape, which the industry has never witnessed. Since homebuyers are highly looking for digital-first experiences, these brilliant AI platforms are evolving as powerful tools that scale the process of informed decision-making, accelerate conversions, and bring deeply personalized property journeys.

At this pace, India’s top real estate services provider, ANAROCK, has officially launched Anarock.AI, an all-inclusive residential platform designed to redefine how homes and properties are marketed and sold in India.  

In an exclusive interaction with Jaipriya K S, Assistant Editor at Homes India, Sunil Mishra, Chief AI & Strategy Officer at ANAROCK Group, shares valuable insights on AI-powered residential sales platform ANAROCK.AI and explains how it tackles key sales challenges in real estate aligned with current market conditions.

Sunil leads strategy, digital transformation, and AI integration, as well as overseeing new growth ventures. With over 29 years of experience across sectors like telecom, financial services, and real estate, he focuses on leveraging technology and AI to drive innovation and expansion within the company.

Can you tell us about the launch of ANAROCK.AI and what makes it unique?

ANAROCK.AI is our comprehensive AI-powered residential sales platform, launched on November 20, 2025, in Mumbai. It combines generative AI and predictive AI/machine learning, trained on 90,000+ unit sales data from USD 12 billion in transactions. This revolutionary tool addresses sales challenges in a declining market, powering 700 home sales worth INR 750 crore to date.

Also Read: IT Growth Boosts Commercial Real Estate in Noida-Greater Noida

What are the nine cutting-edge AI tools in ANAROCK.AI, and how are they categorized?

The platform features three suites: Genie Suite (generative AI) includes Walk-in Genie, CP Genie, ORM Genie, and Referral Genie for chatbot/voice bot customer engagement. Astra Suite (predictive AI) comprises Astra Platinum, Astra Phoenix, Astra Hire, and Astra Sales Boost for lead identification and sales optimization using 7 million customer enquiries. CP 360 ranks channel partners and boosts their effectiveness.

What proven results has ANAROCK.AI delivered so far?

Our four core tools, operational since 2024 across 80+ projects, drove 700 sales at Rs. 750 crore—10-15 percent of total project sales. AI-assisted bookings now contribute 15-45 percent of sales, reaching 60 percent in a Chennai project. Top 10 percent AI-identified leads generate 40-60 percent of bookings.

Millennials and Gen Z will be 60 percent of homebuyers by 2030. Over 80 percent start searches online, with 73 percent engaging platforms 3+ times weekly 

How does ANAROCK.AI tackle key sales challenges?

Walk-in Genie handles 24/7 dropped/night leads; Astra Phoenix revives 8-9 percent of failed leads for 5-6 percent bookings; CP Ranker identifies top 5 percent channel partners driving 40-50 percent bookings. Overall, it accelerates sales, cuts marketing costs, and enhances buyer experience with personalized engagement.

Why is this launch timely given current market conditions?

Q3 2025 saw a 9 percent y-o-y decline in primary sales across top seven cities (97,080 units vs. 107,060), though values rose 14 percent to INR 1.52 lakh crore due to premium demand. Prices appreciated 9 percent to INR 9,105/sq.ft. Developers need tools to engage high-intent buyers efficiently.

Also Read: New Home Rent Rules 2025: A Complete Guide for Landlords & Tenants

How are younger demographics influencing this shift?

Millennials and Gen Z will be 60 percent of homebuyers by 2030. Over 80 percent start searches online, with 73 percent engaging platforms 3+ times weekly. They demand virtual tours, instant AI recommendations - ANAROCK.AI delivers seamless digital experiences for this tech-savvy audience.