Deepshika Mohan
Co- Founder
In today’s business scenario, craft-based companies face a dire difficulty of integrating traditional skills with modern market demands. Moreover, artisans lack awareness of current design trends and global quality standards. Additionally, preserving the authenticity of handmade products poses a significant challenge to business growth. Furthermore, there is a growing demand for designs that acknowledge local, traditional work while expressing it in a contemporary way.
This is where Urban Potter is creating awareness pertaining to handmade ceramics and artisanal crafts by supporting artisans through training and design development. Moreover, the company is assisting artisans in reformulating their traditional skills to meet modern standards. Furthermore, the company focuses on educating customers about the handmade ceramics through storytelling, with transparent communication regarding the nature of ceramics. Moreover, the company is exploring innovative production methodologies while developing skills, and experimenting with new glazes and forms to stay creatively fresh.
Handcrafted ceramics for modern living
If we look at today’s business scenario, consumers expect varied types of products and focus on customization for their personal identity. There’s a trend towards cruelty-free materials like vegan bone china.
The company is aligned with current market trends, and customized elements of tableware according to the B2B market, especially that of hospitality and HoReCa sectors. Notably, the company uses natural color palettes that include terracotta, muted greens, and sandy or neutral colors.
Furthermore, Urban Potter offers diverse features, which include handcrafted ceramic collections that merge functionality with artistic form. Today, the company is known in the market for offering a quality tableware collection that features plates, bowls, mugs, and serving platters, all designed for cafés, and boutique hospitality brands.
Seasoned Creative Team
Urban Potter is run by a small group of dedicated designers, makers, and artsy folks inspired by a shared conviction that handmade products can simultaneously be classic and modern. Leading the group are two noteworthy co-founders dedicated to design and brand strategy, each with over a decade of experience working with some of the leading lifestyle and fashion brands.
Each of their expertise in visual communication, product styling, and brand development helped to define Urban Potter’s unique identity of inviting warmth married with modern minimalism.
Building a global future for Indian pottery
The founder began his pottery journey to disconnect from the technological world and reconnect with his senses. Later on, it evolved into Urban Potter, a brand born from a deep respect for handmade craftsmanship and the artisans who keep it alive.
Our future is growing while remaining rooted, to keep crafting stories of craft, clay, and care. Urban Potter is a name that resonates with quality, consciousness, and timeless design
Urban Potter’s futuristic goal is to create a lasting impact on the lives of many extraordinary potters across the country through collaborative studio movements, design training, and equitable compensation. The company is focusing on global expansion, and the brand hopes to connect audiences overseas with ceramics made in India through collaborations with international retailers, design fairs, and concept stores.
Furthermore, there is a growing importance of sustainability today, wherein, the company strictly follows sustainability practices. The clay is sourced from the land, local non-toxic glaze with energy-efficient practices, and there is a research team that combines traditional knowledge with the science of modern materials.
Going forward, we would be expanding into ceramics for interiors, lighting, and architectural decoration, integrating handmade design into people’s daily lives. Also, we plan to build strongholds across both physical and digital platforms to foster workshops and exhibitions with a focus on creating opportunities for learning that promotes engagement with the craft of pottery,” Anjali Ashish, Founder at Urban Potter.
Client Feedback
I absolutely love the pottery pieces I purchased from Urban Potter. They are not only beautiful but also unique. The quality is exceptional, and I appreciate the attention to detail,” says Dr. Deepshika Mohan
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