Snowcem Paints (A Division of Saurashtra Cement): Painting a Strategic Legacy in India's Decorative Scene through Trust and Innovation-driven Sustainability

With a robust Pan-India presence and a distribution network supporting urban, semi-urban, and rural regions, Snowcem Paints is strategically poised to spread its wings to steer maximum market reach.

Pioneering Range of Product Portfolio

The company’s product range includes exterior and interior emulsions, designer finishes, primers, ce­ment paints, texture coatings, and putty. The com­pany is also devising a portfolio of flagship prod­ucts, with some already launched and more in the pipeline. Their leading products consist of UniGloss, SandTex Matt, Snowcryl, Zenita, Celeste, Sentino, Snowcem Plus, and Cement Paint.

These products are specifically designed to offer exceptional weather, UV protection, coupled with optimal aesthetics and durability tailored to India’s diverse climate ecosys­tems. “Our flagship products are designed to deliver extraordinary performance and visual charm, even in the most challenging environmental conditions”, adds Surender Bhatia.

To foster sustainability over the entire supply chain, Snowcem Paints actively educates dealers, painters, and contractors beyond the manufacturing process by presenting sustainable application prac­tices. “We are known for our low VOC content water-based paints”, states Surender Bhatia.

Excelling in Quality & Performance

With the industry rapidly changing, Snowcem Paints is adapting to tech­nological advance­ments and innova­tion at every stage of operation. From smart lab tests and research & development of sus­tainable raw materi­als to state-of-the-art CRM and ERP systems that help with real-time dealer management, it em­ploys technology for products for better performance and improved customer experience. The company is equipping dealer stores with innovative tinting ma­chines for instant customization, while integrating automation and AI-based research for smarter solu­tions.

“From strategic upskilling to AI integration, we are equipping our workforce with future-ready capa­bilities to drive the industry through the next wave of revolution”, cites Surender Bhatia.

Snowcem Paints always stays attuned to con­sumer requirements, responding to the demands for textured and designer-finish paints that elevate both performance and aesthetics Operational efficiency is another pillar of Snowcem Paints’ success. With multi-tier warehousing methods, ISO certified processes, and in-house quality testing for raw materials, the company ensures minimum delivery errors.

Every batch of product is thoroughly tested, all products are delivered on time, including outlier geography locations, and the continuity of supply in a diverse market ensures service and quality are prominent for Snowcem Paints.

Challenges & Breakthroughs in Navigation

Looking back on the journey, Surender Bhatia recalls that one of the key challenges in the business was during the phase of transitioning from cement to mod­ ern decorative paints. “How­ever, by staying resolute, we accomplished a seamless transition by rebranding strategically, broadening our product portfolio, and equipping dealers with the right resources and train­ing”, explains Surender Bha­tia.

Another key challenge was maintaining consistent quality during its dynamic expansion. Addressing this, the company thoroughly executed automated processes with real-time capa­bilities to ensure control and pre­cision at every stage.

Vision to Adapt Tomorrow for Future-ready solutions

Looking ahead, Snowcem Paints is striving to be in tune with industry trends, with commitment to AI adaptation, sustainability, inno­vation, digital engagement, and continuous upskilling. “We are fully set to adapt to all changes in the industry, and in many cases, we are already ahead of the curve”, concludes Surender Bhatia.

Snowcem Paints has carved a distinct niche, not simply for its heritage, but for its clear-sighted vision. With a deliberate focus on ecological innovation, technological advancements, and nationwide reach, Snowcem Paints is revolutionizing the way India adds color to its landscapes, sustainably, beautifully, and boldly.

AWARD AND CERTIFICATES

Annual Member - India Green Building Council (IGBC)