Kerf: Amalgamating European Quality & Craftsmanship with Bespoke Furniture Designs

competitive prices, striking the perfect balance between high-end European craftsmanship, quality, comfort, and innovative design.

It achieves this by partnering with select European brands, renowned for providing these features for Made-in-Italy products. In a highly price sensitive and quality-centric market such as India, Kerf stands as a reliable company, providing competitively priced, and high quality products, backed by a wonderful warranty. Its Sofa frame and foam, for instance, are covered by a 3 year warranty, while the mechanical furniture offers a 1 year warranty.

Operating as the official franchisee for renowned Italian brands including Natuzzi, Nicoletti Home, Cubo Rosso, Ego Italiano, and Incanto, that have a robust global presence, Kerf offers trusted and reliable products of varied styles. Kerf’s Natuzzi Edition features some of the most iconic and luxurious sofa options, and home furnishings wrapped in premium quality leather upholstery, while its Cubo Rosso line comprises super sofa bed and recliner options in a variety of leather and fabric options that are fast and easy to clean. 

The Nicoletti Home range blends style and functionality effortlessly, presenting furniture that emphasizes attention to detail, ideal for someone with refined tastes, while the Ego Italiano range delivers an overall exceptional experience with designs that are modern, stylish, and high-quality.

“Kerf presents a dynamic range of the most current and on-trend designs, including a variety of materials, with a perfect balance between fabric and leather collections. This versatility allows us to serve as a one-stop shop, meeting the needs of a wide customer base”, adds Priyanka.

Staying Ahead, Setting Trends

Committed to staying ahead of other players in the industry, Kerf takes proactive measures, not just in terms of providing trendy designs and continuously innovating products that excite customers, but also in terms of providing comprehensive solutions. Its end-to-end solutions ensure that every customer gets a seamless experience, right from conceptualization to the completion of the product. The services provided by the firm encompass every step from designing to space consultation, and executions (including installation of the furniture). Close collaborations with the clients help Kerf’s team of experts to create unique layouts and drawings, conduct precise site measurements and surveys, and provide expert advice on furniture and fabric selections.

The team specializes in tailoring its styling solutions and providing visual merchandising solutions, making sure that every detail about the furniture is aligned with the client’s vision and aspiration. The product delivery, installation, and final setup stages are meticulously executed by a dedicated team to ensure that clients experience luxury through and through.

Keeping up with these practices, and a zeal for setting new benchmarks of excellence, the company has strategized ambitious and extensive expansion plans, through which it aspires to bolster its market presence. The company has plans for introducing a diverse range of innovative products, expanding its physical footprint by opening multiple retail stores in key cities across the region, and strengthening the brand’s visibility, boosting customer access, as well as establishing a robust presence in both established and emerging markets.

Kerf is not only bringing bold furniture designs, it is reinventing the way interior decor and furnishing is seen.

CLIENT TESTIMONIALS

"It was a very seamless and pleasurable experience at Kerf. The service provided and the staff were very cordial and polite, especially Raj."

"I was happy to have received excellent and prompt service by Kerf, and they have a very wide variety of furniture in keeping with the latest trends."

"The Kerf shop in the lane parallel to the Phoenix Mills/Palladium Mall Road is a nice little surprise. We actually just took a chance to glance inside and were pleasantly surprised to find a very large and spacious floor filled with multiple varieties of furniture, from sofa sets to dining tables and even a large outdoor selection. Not only a large number of sets but a good variety with leather and upholstery options. Hussain, who was very patient and extremely knowledgable, brought many pieces to our attention. And as he further understood our thought process & requirements, he also drew our attention to pieces we may have missed and that made a lot of difference."