Aquatek Sanitary Fittings: Redefining Everyday Living Through Polymer Innovation

It aims to remain easily accessible by ensuring its products are available in every neighbourhood. In a nutshell, its vision is to become the leading brand in polymer sanitary fittings across India and Asia, powered by cutting-edge technology, continuous innovation and a deep understanding of consumer expectations.

Affordability, uncompromising quality, smart packaging and attentive service form the pillars of its promise. These values guide every decision, ensuring consistent convenience and satisfaction for every customer.

Today, the company maintains a strong nationwide presence, diverse product portfolio and an unwavering commitment to quality. “We are a testament to Indian engineering excellence, redefining everyday living one fitting at a time”, states Ashok Kumar, Director, Aquatek Sanitary Fittings.

Tech-Driven Fittings

The company offers a comprehensive range of polymer sanitary fittings designed to serve every segment of the Indian market—premium, mid-range, and economy. Its flagship range, the ‘Aquatek’ series represents high-end fittings that combine superior performance with refined aesthetics. The ‘Aquapride’ line caters to the mid-market segment, offering the perfect balance of quality and affordability, while the Pride range delivers reliable, budget-friendly solutions without compromising on durability.

Complementing these is ‘Noble’, a modern square series line that showcases contemporary design and precision engineering in polymer taps. Together, these ranges embody Aquatek Sanitary Fittings’ commitment to innovation, durability and design versatility, ensuring that every customer finds a product suited to their needs and preferences.

Overall, Aquatek Sanitary Fittings’ success lies in a strong foundation of technology and innovation. The company’s in house R&D and design teams continuously develop new products driven by real-time market insights and feedback from its extensive sales network. Each idea undergoes rapid prototyping, validation and failure mode analysis before full-scale production and launch, ensuring performance and reliability. Additionally, the company’s manufacturing infrastructure features fully automated injection moulding machines and robotic assembly systems, delivering precision, consistency and operational efficiency.

The Driving Force

Aquatek Sanitary Fittings’ core team is structured across four key segments: marketing and sales, HR, production, and administration (including accounts and finance). As HR management is pivotal for any organization, the company holds mainstream training departments which help enhance the overall performance.

Additionally, the marketing and sales division is led by V. Parameswaran, COO, who brings over 45 years of experience in consumable product sales. Supporting him is the Vice President of sales with more than 35 years of experience, overseeing the Northern region.

Today, the company operates with 16 branches across India. Its long-serving and loyal team forms the company’s backbone. Each region is managed by zonal heads with at least 15 years of experience, supported by senior sales managers and branch managers. The true strength of Aquatek Sanitary Fittings lies in its people, a team that has stood with the company over the years with sincerity, loyalty and unwavering commitment.

Extending its strong relationship-driven approach beyond its 5,000 business collaborators across India, Aquatek Sanitary Fittings also exports to Sri Lanka, Vietnam and Saudi Arabia, serving approximately 300,000 customers.

The Path Ahead

Aquatek Sanitary Fittings currently achieves an annual turnover of around ₹60 cores and aims to reach ₹100 crores within three years, followed by a long-term target of ₹500 cores. Additionally, the company plans to expand its product portfolio into new categories such as manhole covers and other building material products. It is also exploring joint ventures with international partners to enhance product diversity and global competitiveness. Furthermore, the company intends to strengthen its export markets, further establishing its footprint as a trusted global brand.