Y2B Launches Women-Centric Real Estate Initiatives in India

Yes2Broker (Y2B), India’s first progressive real estate platform, has announced a series of women-focused initiatives aimed at expanding its statewide presence and driving inclusive, transparent growth across the real estate sector.

Central to this rollout is the #Yes2Her campaign, which encourages women-led property ownership by offering an assured cashback of Rs 1,00,000 on purchases made in a woman’s name.

The company is also launching a nationwide program to onboard women as Channel Partners, creating one of India’s largest women-driven sales and distribution networks.

Key Highlights

• Y2B launches #Yes2Her with Rs 1 lakh cashback for women-led property ownership
• Women Channel Partner program to build India’s largest female real estate network
• Industry-aligned training and mentorship to empower women entrepreneurs

This move is expected to significantly strengthen Y2B’s reach across major metros and emerging high-potential markets. The initiative is further supported by existing government and financial benefits for women property owners, including reduced stamp duty, lower home loan interest rates, enhanced tax deductions, and subsidies under schemes such as Pradhan Mantri Awas Yojana (PMAY).

Speaking about these forward-looking initiatives, Rajni Asari, CEO & Co-founder, Y2B, said that “The company remains deeply committed to building a progressive ecosystem driven by transparency, professionalism, and equitable opportunities.” They emphasized that women are poised to play a transformational role in shaping the future of India’s real estate industry, and Y2B is proud to lead efforts that strengthen participation, ownership, and entrepreneurial growth among women.

Adding to this, Sugandha Sayal, Co-founder, Y2B, highlighted that “Empowering women through structured programs like #Yes2Her will not only boost financial independence but also bring fresh leadership and trust into the real estate sector”

To strengthen its partner base, Y2B is introducing industry-aligned training, covering real estate fundamentals, negotiation skills, certification, mentorship, and access to verified property inventory and qualified buyer leads. The model also supports entrepreneurship, enabling women to build independent business units and earn brokerage-based income.

Beyond capacity building, Y2B’s model also supports women's financial independence by enabling them to establish their own business units and earn brokerage-based income. This approach strengthens entrepreneurship and contributes to sustainable livelihoods within the industry.

Also Read: Women in Real Estate Leadership: Trends, Insights & Opportunities

With these initiatives, Y2B aims to position itself as a trusted, modern, and inclusive platform, empowering women and driving scalable sector-wide growth across India.