Viceroy Hotels to Acquire Marriott Exec. Apartments Hyderabad

Viceroy Hotels, a Hyderabad-based hospitality company, has announced plans to acquire Marriott Executive Apartments, Hyderabad, in a transaction valued at Rs. 206 crore.

The move marks a strategic step by Viceroy to strengthen its position in the premium and extended-stay hospitality segment, particularly in high-demand urban business districts.

The acquisition will be carried out through the purchase of SLN Terminus Hotels & Resorts, the entity that owns the Marriott-branded property. Upon completion, SLN Terminus will become a wholly owned subsidiary of Viceroy Hotels, subject to regulatory approvals and customary closing conditions.

Key Highlights

• Viceroy Hotels to acquire Marriott Executive Apartments Hyderabad for Rs. 206 crore
• Deal adds 75 premium executive apartments in Gachibowli IT hub
• Acquisition strengthens Viceroy’s extended-stay and urban hospitality portfolio

The transaction structure includes the acquisition of land, repayment of inter-corporate loans, and transfer of equity shares, ensuring full ownership of the asset.

Located in Gachibowli, one of Hyderabad’s most prominent IT and commercial hubs, the property comprises 75 executive apartments. It primarily serves long-stay business travellers, corporate executives, and expatriates, benefiting from steady demand driven by multinational companies, technology firms, and consulting organizations operating in the region.

The acquisition received shareholder approval at an Extraordinary General Meeting (EGM) held on December 27, highlighting strong investor confidence in Viceroy Hotels’ growth strategy.

This deal aligns with Viceroy Hotels’ broader expansion plans to scale up its hospitality portfolio, deepen its footprint in key urban markets, and add high-quality inventory in segments that offer stable occupancy and long-term revenue visibility.

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As demand for extended-stay accommodations continues to rise, the acquisition positions Viceroy Hotels to capitalize on sustained corporate travel and urban residential hospitality growth over the coming years.