Keystone Realtors Eyes Pune With 100-Acre Township

Mumbai-headquartered Keystone Realtors Ltd, also referred to as the Rustomjee Group, is making its largest bet on the Rs.5 crore apartment segment while continuing to target the Rs.1 crore to Rs.3 crore segment on which CMD Boman Irani refers to as "the darling" for sales.

“In the mid-mass and aspirational market, Rs.1 crore to Rs.7 crore, demand is strong, but supply is not so good. And whenever you strike the sweet spot of Rs.3.5 crore to Rs.5 crore, we see good amount of interest," Irani stated, expressing that the Mumbai Metropolitan Region (MMR) is "eight to nine markets in one," each with its own demand patterns. 

Key Highlights:

• Keystone Realtors to enter Pune with proposed 100-acre township projects
• Focus remains on Rs.5 crore apartments and strong Rs.1 to 3 crore demand segment
• Three new MMR redevelopment projects add Rs.7,727 crore GDV in Q1 FY26

Irani has reaffirmed the group's intentions to make a foray into Pune's property market, with two possible township land parcels of approximately 100 acres being considered under a joint development model. "We are looking at projects in Pune at the moment… any fresh entry will take place only by next year," he pointed out. This comes on the back of the developer's venture into Nagpur three months ago, where a launch is scheduled soon.

Also Read: Rustomjee Group Unveils High-end Gated Community in Bandra - Crescent

Though growth is in the pipeline, Irani emphasized that MMR is the business's core, particularly redevelopments. During Q1 FY26, Rustomjee launched three such developments GTB Nagar, Lokhandwala Cluster, and Swarganga CHSL aggregating 3.25 million sq ft of sellable area with an estimated gross development value (GDV) of Rs.7,727 crore.

Rustomjee currently has 18 projects under development across 8.61 million sq ft in MMR and 26 planned projects aggregating 23.79 million sq ft, out of which 16 have prices ranging between Rs.1 crore and Rs.7 crore, in line with the group's targeted demand segments.