Alivaa Hotels Augments Hotel Blue Magnets in Himachal to Boost Growth

Alivaa Hotels & Resorts has signed a management agreement for Hotel Blue Magnets, located in Dalhousie in Himachal Pradesh making it the 10th property within their growing portfolio with The Hotel Hoften brand focusing on delivering smart, efficient and great value service experiences.

This partnership reflects Alivaa's focus on growing their footprint in various Indian destination cities, while fulfilling their mission to change the perception of midscale hosptiality in India. 

• Alivaa Hotels & Resorts signs 10th property with Hotel Blue Magnets in Dalhousie, Himachal Pradesh.
• Alivaa expands rapidly into scenic Indian destinations, strengthening its midscale hospitality brand.
• Alivaa’s The Hotel Hoften brand focuses on smart, value-driven stays in high-tourism locations across India.

In regard to the newest addition, Akash Bhatia, CEO - Alivaa Hotels & Resorts (Managed & Franchise), noted, "The breathtaking natural beauty, picturesque setting and unique tourism offerings are what make Dalhousie a perfect market fit for our hotels". He added, “Hotel Blue Magnets embodies the unique charm and quality that our brands represent”.

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Vikramjit Singh, Founder, added, "Hotel Blue Magnets is their 10th signing in less than a year from the first hotel opening and fulfills the vision to build India’s fastest growing hospitality brand, while embarking on a strategic expansion into beautiful scenic destinations across India that have a high tourism potential."

This will further enhance the Alivaa brand to give consistent quality hospitality experiences, while expanding their footprint beyond popular leisure destinations and into the growing midscale travel market in India.