As once predominantly occupied by men, the narrative of Real Estate industry in India is now making strides with the participation of women & creating a foundation to roar over the upcoming decades. From being marginalized for assets & properties exposure to becoming vanguards in decision-making & property transactions, the journey of women in Real Estate is truly overwhelming & awe-inspiring.
Imagine & fix your eyes on yesteryears, definitely you will realize and analyze that women were destined to play supporting roles and their dreams & ambitions always got muffled by stubborn societal standards, customs & mythological norms. Moreover, encountering women in real estate leaderships & influences were very uncommon & unusual.
To all the women blooming with a glow to radiate gloom in real estate, your efforts will inspire us, your achievement will empower the industry and your spirit will hearten us! So never miss single opportunity to create difference & make a change
Uncovering the Unexploited Potential
Did you ever thought about, how women created a major paradigm shift in this sector? With a strong wish to change the societal mindset, institutions & organizations have considered & recognized the unexploited & untapped potential of women into real estate to foster innovation & pour outcome results. As a result of these forward-thinking actions, numerous initiatives have aimed at equipping & advancing women with the right tools to proliferate their success in real estate.
In addition, technological advancements boosted the opportunities for women by introducing various tech-based products, solutions, and services to streamline ideas, solve problems confidently, and intensifying their dreams and goals by skilling, upskilling, & reskilling. Moreover, with the support and access to digital resources and virtual platforms, inspiring women entrepreneurs holds the potential to leverage their realty expertise on a global stage and breaking the customary barriers. Notably, technology is the backbone for women’s upliftment and success.
Still Barriers Persist!!!
According to the research report of NAR-National Association of Realtors, women hold an extensive portion of workforce in the landscape of real estate, i.e. 56 percent of licensed brokers & 63 percent of full-time sales agents. Over 15.7 million women-led firms in Indian real sector, among them the sales rate in women-driven enterprises have executed well performance than the men-led entities. Although there is a significant growth, yet the gender gap exists!
Yes, as per the report from Primus Partners & World trade Centre association, there are only 7 million women taken up & employed in the real estate sector of India which is very least when compared to 50 million men.
Up till now, regardless of advancement & progress made, confronts stick within. In the landscape of real estate, gender equality is the most common hurdle that leads to insensible bias in leadership roles and universal imbalances in assigning the realty tasks for women. Nevertheless, women are not giving up, instead they are powerfully and effectively creating path and defining their journey to overcome major gender related issues.
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