Embracing the Emerging Marketing Trends in Real Estate

In real estate industry, trust is the ultimate selling factor. Marketing helps to build that trust. Apart from trust, marketing generates qualified leads and enhances the real estate business needs to survive in the competitive market place. Although real estate agents continue to play a crucial role in marketing, more buyers are relying on marketing and research before consultation. According to National Association of Realtors research, 92 percent of buyers start their property search online. Today customers are being open to adopt new technologies and digital trends. In short IoT, technological advancements, and marketing are helping to meet the demands of customers anytime, anywhere. So, in order to understand, analyze and compare the market value, it is essential to keep a track on digital marketing trends to ensure the updates of real estate industry successfully.

"Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.” – Brandon Andersen

Marketing is essential in Real Estate business because it is the primary way of communication to let the customers know about the services. Especially in the business world, it is crucial to identify the right audience, target the right audience and it is even more important to make sure that audience also know about services. The key to great marketing is setting the brand apart from the competition and this can be achieved by implementing effective marketing strategies.

Major reasons why Marketing is indispensable in Real Estate Business:

“Good marketing makes the company look smart. Great marketing makes the customer feel smart” - Joe Chernov

1. Helps to Increase the Credibility: Marketing can help to establish credibility of brand in the real estate industry by demonstrating that the services are reliable. Potential clients are more likely to believe real estate agents with property transactions if they see loyal customers’ good reviews on the website and in various marketing platforms. As a result, marketing gains credibility and high level of trust among the clients.
2. Ensures Lead Generation: The growth of the business and sales depends on ability to identify interested people who might benefit from the services. Marketing plays vital role in finding and generating leads in real estate business. The essence of great marketing grabs attention and attracts many potential customers and sellers to the business which boosts the rate of quality leads.
3. Brand Exposure & Brand Awareness: Establishing intense marketing strategy increases the brand awareness among marketplace. By this, the chances of attracting qualified customers can be achieved. To gain a competitive profit, marketing boosts the visibility of the brand to a target audience and shows demographic of consumers’ which proves the clients that the service is customer-centric and it is concerned about fulfilling the needs and requirements of the customers. Doing marketing activity as creating an attractive and professional presentation of the property will help to attract more clients by providing an intensifying impression on services. It gives the benefits of exposure to the brand and also assists clients to take informed decisions by providing meaningful information.
4. Saves Time & Money: Marketing results in more leads, which refers the brand won’t have to work hard to attract new clients. It means the brand no need to waste hours or days in attempting to identify the ideal buyer for property. If marketing done properly, it can save money additionally. It eliminates the expenses on other costly activities like advertising, posters, and printing.

An elaborate list of Real Estate Marketing Tools:

1. High Performing Website: Having a professional real estate website is necessary to build the brand and connect with new clients. Since people taking the online space to look for properties, the importance of having a visually strong and optimized website will boost the business. For this reason, investing in having a catchy website plays an important role in marketing the services. To rank the business website at the top of search engines, it’s essential to find out the keywords searched by potential clients in their housing search. This can be achieved by investigating the keywords which are reachable and applicable. Enhancing authenticity of the website will surely help the business stand out in market place among the competitors and geographical area by highlighting the value of services and creates a wide platform to make logical choice for customers.
2. Offering Virtual Tours: Virtual tour helps the buyer to determine their interest and understand the overall plan of the property. Due to this advantage, increasing number of customers is relying on their various gadgets to visit the website and have a virtual tour of the property. Virtual tour provides the customers a realistic view and impression of the property and gives a clear idea of what property is offering to them, so there is a high chance of convincing people after a virtual tour of the property.
3. Using Chatbots: Automated by AI, Chatbots are a form of message-based marketing channel that integrates with social platforms to reach many people, for example Facebook, WhatsApp, Instagram, and so on. These Chatbots are bots deployed by real estate agencies to engage with prospects and customers. Chatbots providently reach out visitors and collect needed data. This allows identifying the qualified prospect and offers updated information about current properties.
4. E-mail Marketing: E-mail marketing has been an essential part of marketing trends for real estate agents since the beginning of its inception. According to a source, 99 percent of people check their email every single day. Sending a welcome email to introduce both cold and warm leads of services is a great way to communicate with the targeted audience. A personalized e-mail with effective content will increase the leads and overall sales of the services.
5. Leveraging Influencer Marketing: Social media platforms have a powerful intensity to take real estate projects to millions of followers. Promoting upcoming real estate projects and property events through popular and favored influencers on social media channels can bring extraordinary return on investment. It helps real estate brands reach out to the enormous people following the influencers on approved and well-known social media channels like Facebook, Instagram, Twitter, YouTube, and so on.
6. Sales Driving Content: Creating engaging and interesting content helps to create a meaningful connection with customers which includes sharing appropriate information that is valuable to the targeted audience, such as business news, blog posts, articles or tips for home buyers. This activity can help to update, build trust, share opinions and experiences on properties to customers.

Futuristic View

The future of real estate marketing is looking intense, with emerging trends set to reshape the industry ahead. Social media platforms will continue to play a crucial role in marketing for real estate industry. In upcoming days we can expect more technological integrations in real estate marketing. Having a successful marketing strategy aligned with the latest trends will result in more lead generation, more reach, and more money for real estate business.

However, the businesses must be careful and not to become alien for customers. Understanding   target audience’s buying behavior is important, as it keeps on changing and fluctuates with technological advancements. Today, updating oneself is very essential to make smart choices with recent marketing trends. And lastly, being consistent with strategic marketing efforts will compound and help to gain qualified leads. As a result, the real estate business is changing quickly, so it is important to have a diverse approach to digital marketing strategy to put the business in a position to be success.