Wyndham Expands with 25 New GSH Hotels in Europe

Wyndham Hotels & Resorts has expanded its strategic partnership with Gorgeous Smiling Hotels (GSH) by signing 25 additional properties across Germany and Austria, strengthening its presence in some of Europe’s most important hospitality markets.

The new signings represent nearly 2,500 rooms and follow the recent merger of GSH and Aspire Hotel Group, creating one of the largest and most dynamic hotel portfolios in the DACH region. Since its establishment in 2016, the Wyndham–GSH collaboration has become one of the company’s strongest alliances in Central Europe.

Key Highlights

• Wyndham adds 25 new GSH hotels across Germany and Austria
• Nearly 2,500 rooms expand Wyndham’s European presence
• New locations include Vienna, Munich, Stuttgart, and Hannover

The newly added hotels are located in major destinations including Stuttgart, Munich, Hannover, and Vienna, offering guests convenient access to iconic landmarks and cultural attractions — from Vienna’s imperial palaces and concert halls to Munich’s historic beer gardens, Stuttgart’s automotive heritage, and Hannover’s trade fairs.

 “The DACH region is one of the most dynamic and strategically important markets in Europe, combining strong business hubs, vibrant leisure destinations, and a high volume of international travel. Expanding our partnership with Gorgeous Smiling Hotels allows us to deepen our presence in key cities like Munich, Vienna, and Stuttgart, where demand for high-quality accommodations is growing. This expansion not only strengthens our scale and market leadership but also enhances our ability to deliver exceptional experiences to guests while creating long-term value for partners and investors.” — Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts.

“We were proud to be the first to introduce the Super 8 brand to Germany, a milestone that reflects the strength of our long-standing partnership with Wyndham. With 25 additional hotels joining the Wyndham portfolio, this expansion further deepens our collaboration, combining local expertise with Wyndham’s global scale to deliver long-term value. Together, we are building on our shared vision for growth across Germany, Austria, and Switzerland.”

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Designed to cater to both business and leisure travellers, each property blends Wyndham’s global standards with the unique local character of its city, ensuring memorable stays and consistent service quality. This expansion marks a significant step in Wyndham’s European growth strategy, reinforcing its commitment to offering trusted hospitality experiences across the continent.