VITS Hotels Unveils New Identity for Smart Travellers

The VITSKAMATS Group has unveiled a refreshed brand identity for VITS Hotels, repositioning the chain with a new value promise—‘Smart Stays for Smart Travellers’.

This strategic transformation aims to capture India’s rapidly evolving, tech-driven travel segment, aligning the brand with the expectations of modern, time-conscious guests.

The new identity reinforces VITS Hotels’ long-standing strengths, including express check-ins, efficient service, modern rooms, and strategic locations near major airports, business districts, and city centres.

Key Highlights

• VITS Hotels rebrands with the promise ‘Smart Stays for Smart Travellers’
• New identity rolls out across Silvassa, Bengaluru, Pune, Jamnagar, and more
• Unified campaigns and influencer partnerships aim to boost direct bookings

Dr. Vikram Kamat, Chairman, VITSKAMATS Group, said “The repositioning reflects changing guest behaviour driven by online decision-making, speed, convenience and clarity. The revamped architecture strengthens VITS’ core promise of smart service, practical amenities, high-value stays, and consistent guest experiences.”

The updated positioning introduces a unified communication framework across digital, social, and on-ground platforms, supported by performance-led campaigns and influencer partnerships crafted to boost direct bookings. The chain’s refreshed direction focuses on simplified processes, productivity-oriented rooms, consistent brand standards, and thoughtful service models tailored for today's smart traveller.

The brand upgrade is being rolled out across multiple VITS properties, including Silvassa, Devka Beach, Bengaluru, Jamnagar, Lonavala, Pune Kharadi, and Bharuch, with more locations adopting the new standards. The signature brand line—“That’s Being Smart”—will now serve as the unified voice across all communications, reinforcing the chain’s commitment to intelligent hospitality, seamless experiences, and traveller-centric value.

Also Read: VITSKAMATS opens new business hotel in Bengaluru

With this repositioning, VITS Hotels aims to strengthen its appeal among digitally savvy, efficiency-focused travellers while consolidating its presence in India’s competitive mid-market hospitality segment.