TreeHouse Hotels Unveils LinkD Brand for Independent Boutiques

Taking a strategic step towards connecting with India's developing boutique hospitality market, TreeHouse Hotels & Resorts has launched TreeHouse-LinkD, a nimble hotel collection brand that is designed for independent hotel operators who wish to have brand-driven operational assistance without sacrificing their identity.

The company plans to onboard design-savvy hotels in urban and leisure cities of India and South Asia, providing them with TreeHouse's mature technology platform, central revenue management platforms, and extensive distribution channels.

TreeHouse-LinkD prioritizes cooperation over control, allowing hotel owners to retain independence in design, guest experience, and day-to-day operations while taking advantage of the legitimacy and operational framework of an established hospitality brand. 

Key Highlights-

• TreeHouse-LinkD offers independent boutique hotels brand-backed operational support while retaining their unique identity
• The platform provides access to TreeHouse’s tech stack, revenue systems, and marketing channels with minimal investment
• A variable fee model and owner-led operations ensure flexibility, resilience, and strategic collaboration

“We are thrilled to introduce TreeHouse-LinkD – a brand for India's boutique hospitality future. As we speak with potential partners country-wide, there is a very strong desire for brand-supported independence with Owners wishing to retain their own brand identity as well – and TreeHouse-LinkD is our solution to that," said Jayant Singh, Managing Partner, TreeHouse Hotels & Resorts.

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With low investment levels and a variable fee model that adjusts to business cycles, the platform aims for a "win-win" framework. Owners enjoy customized support for marketing, training, and business development while being protected during cyclical downturns.

The launch coincides with an era of shifting expectations from travelers and owners challenging conventional hospitality models. TreeHouse-LinkD distinguishes itself by combining boutique authenticity with institutional support, marking the arrival of a new age for independent hospitality businesses.