Sunteck Bets on Billionaire Market with Emaance Homes

Sunteck Realty Ltd made its foray into ultra-luxury residential on Sunday by announcing the launch of two marquee projects in Mumbai and Dubai under a newly established by-invite-only lifestyle brand, Emaance.

The two projects are likely to create a gross development value (GDV) of approximately Rs20,000 crore, placing the company in a rare league of Indian developers, which exclusively target the ultra-rich.

“We are entering the ultra-luxury housing segment on a new brand Emaance, where every apartment will be sold at no lower than Rs.100 crore, with some apartments rising to as much as Rs.500 crore," said Kamal Khetan, CMD of Sunteck Realty. 

Key highlights:

• Sunteck Realty launches two marquee ultra-luxury projects in Mumbai and Dubai under its new by-invite-only brand, Emaance
• Apartments will start at Rs.100 crore, go up to Rs.500 crore, and cost more than Rs.2.5 lakh per sq. ft, making them among the most expensive homes in India
• The Dubai Downtown project marks Sunteck’s first venture outside India, with both developments scheduled to launch in June 2026

The Dubai venture will be at Downtown Dubai close to the Burj Khalifa, Sunteck's maiden foray beyond India. A high-rise complex will also go on stream at Nepeansea Road in Mumba, one of the nation's most sought-after locales. Both projects are scheduled to launch in June 2026.

The apartments in Emaance will cost more than Rs.2.5 lakh a sq. ft, making them some of the costliest houses in India. "Emaance has been coined from a combination of the terms Immense and Indulgence," Khetan said, pointing towards the organization's aim to redefine ultra-luxury.

Also Read: Realty Giant Sunteck Realty observes a Heavy Influx of Cash Flow

The expansion comes as increasing numbers of global billionaires and ultra-high net worth individuals are driving up demand for super-premium properties. Sunteck has a portfolio of 52.5 million sq. ft across 32 projects currently. During Q1 FY26, it registered a 47 percent increase in consolidated net profit to Rs.33.43 crore despite a dip in total income.