Sarovar Expands with Jaipur Resort Franchise

Sarovar Hotels has entered into a franchise deal, with Grassfield Group of Hotels and Resorts to launch a 110 room Golden Tulip branded luxury resort in Virat Nagar, Jaipur.

Golden Tulip is a company in the portfolio of Louvre Hotels Group, which is owned by Sarovar. The new resort is strategically located to meet the increasing luxury leisure resorts and destination weddings in Rajasthan.

Key Highlights

• 110-room Golden Tulip resort signed in Jaipur.
• Targets luxury leisure and wedding market.
• Expands presence in Rajasthan hospitality sector.

Virat Nagar has become a destination of choice when it comes to celebrations held in resorts and as an experience and this has continued to show a steady demand in high-end hospitality services.

Dhruv Bansal, Managing Director of Grassfield Group, explained that the partnership is one of the expressions that the group has the desire to offer the best hospitality experiences in the international scene as well as embrace the rich cultural and natural heritage of Rajasthan.

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Grassfield is also presently operating Valley Grassfield Resort in Virat Nagar with 150 rooms, a large wedding garden, banquet center as well as several event launches. It also runs Grassfield Club and Riviera Grassfield Resort in Jaipur and has projects under development in Rajgarh, Sariska and Udaipur.

Rajesh Ranjan, Senior Vice-President Development, Sarovar Hotels noted that Rajasthan was a strategic leisure market and the signing supports the company to continue developing the premium resort offerings by building strong regional relationships.