Royal Orchid Launches ICONIQA in Mumbai

Royal Orchid Hotels Ltd. officially announced ICONIQA Hotels & Resorts, its new upmarket lifestyle brand, with the opening of its flagship property near Mumbai International Airport Terminal 2. The brand represents a strong move into the premium hospitality space, combining state-of-the-art design, intelligent technology, and personalized experiences to meet the needs of next-generation travelers.

The Mumbai ICONIQA features 291 designer rooms and several firsts in the city’s hospitality scene, including in-room Smart Laundry Closets, 24/7 WhatsApp Concierge, and Mumbai’s first poolside day club. A strong emphasis on innovative F&B offerings also reflects the brand's guest-first ethos. 

Key highlights:

• Royal Orchid Hotels unveiled its premium lifestyle brand, ICONIQA, with a flagship 291-room property near Mumbai International Airport Terminal 2, introducing smart features like in-room laundry closets and a 24/7 WhatsApp concierge
• ICONIQA will grow through flexi-lease and ownership models, forming a core part of Royal Orchid's plan to reach more than 345 properties by 2030 while maximizing Return on Capital Employed (ROCE)
• The brand will integrate into the Regenta Rewards program, which currently boasts 600,000+ members, and is on track to surpass 1 million by March 2026, strengthening customer retention and brand engagement

 “ICONIQA is a bold vision of what hospitality can be. We’re not just launching a brand; we’re setting a new standard for immersive, intuitive hospitality that delivers extraordinary value at every touchpoint.” said Chander K. Baljee, Chairman & Managing Director, Royal Orchid Hotels Ltd.

The brand will primarily do so via flexi-lease and ownership models, with the focus on maximizing return on capital employed (ROCE). Royal Orchid has set its sights on more than 345 properties by 2030, with ICONIQA being at the forefront of its premium growth and overseas forays.

Also Read: Royal Orchid Hotels Expands to Bhopal with New 70-Key Resort

"Mumbai is a city on the move, ICONIQA responds to its energy and ambition with future-proof design and considerate experiences." remarked Arjun Baljee, ICONIQA Founder and Royal Orchid Hotels President.

The brand will merge into Regenta Rewards, Royal Orchid's increasing loyalty program, which currently has more than 600,000 members, and likely to cross 1 million by March 2026.