QUBE Development Celebrates Emirati Architecture with ELIRE in Busines

As the UAE celebrates its 54th National Day, QUBE Development is spotlighting Emirati heritage in structural excellence through its most recent luxury residential project, ELIRE Managed By LUX.

Designed as a refined expression of cultural identity, the development pays homage to the UAE’s architectural legacy while offering residents a highly curated, contemporary way of living.

Inspired by the iconic Al Barajeel, or wind towers, ELIRE is crafted to celebrate the interplay of light, shadow and form, echoing the beauty of traditional Emirati architecture.

Set in the heart of Business Bay, the development features 100 units across 23 floors, from one-bedroom apartments to expansive four-bedroom duplexes. Lush greenery is woven throughout the development, creating a serene urban retreat for residents to enjoy.

“The vision for ELIRE was to interpret the UAE’s architectural traditions with authenticity and respect, while shaping a lifestyle that reflects the sophistication of today’s residents,” said Hala Adra, Project Director at QUBE Development. “As a developer, we are committed to creating spaces that honour the nation’s identity through thoughtful design that integrate the essence of Emirati architectural heritage into modern living spaces.”

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As Business Bay continues to be one of Dubai’s most desirable locations for high net worth residents, ELIRE represents a rare opportunity to experience the intersection of heritage, culture and modern luxury living. With National Day serving as a reminder of the UAE’s rich traditions, ELIRE Managed By LUX* embodies a living space that honours the past while looking confidently to the future.