Puranik launches India's First Themed Skyscraper for Mid-Income Buyers

Puraniks Group is set to redefine urban housing in the Mumbai Metropolitan Region with the launch of India’s first themed skyscraper tailored for mid-income homebuyers.

Located in the fast-developing Kavesar-Gaimukh zone of Ghodbunder Road, this bold vertical project is designed with smart 1 and 2 BHKs — including Jodi flat options — and targets salaried professionals and first-time homeowners looking to elevate their lifestyle without crossing into luxury pricing. Uniquely, this is a high-rise with global design themes, priced around Rs. 70 lakh, a segment usually reserved for generic, functional developments.

Key Highlights

• India’s first themed skyscraper designed for buyers under Rs. 70L
• Located in the Kavesar-Gaimukh zone, near Metro Line 4 & Borivali–Thane tunnel
• Smartly designed 1 & 2 BHK units with flexible Jodi options

Shailesh Puranik, Managing Director, Puranik Builders, stated: “We’re building more than the tallest tower on Ghodbunder Road. We’re setting a national benchmark where ambition, elegance, and affordability can coexist. For too long, skyscraper living was a luxury dream for the few. We’re here to change that.”

As one Mumbai-based property consultant puts it: “There are taller buildings. There are themed buildings. But never a themed skyscraper for the Rs. 70L buyer. This is vertical democratisation.”

Ghodbunder Road has emerged as MMR’s most inclusive residential corridor, with property values more than doubling from Rs. 6,400/sq.ft. in 2014 to Rs. 13,800–18,000 in 2024 (CRE Matrix). In FY24–25, 81 percent of buyers here were self-users, and sales grew by 28 percent YoY.

Also Read: Puranik Group Leads Ghodbunder Road's Mid-Income Housing Push

Backed by a track record of 7.5M sq. ft. delivered and 9,000+ families housed, this launch deepens Puraniks’ focus on bold, vertical, design-led housing. Infrastructure projects like Metro Line 4, the Borivali-Thane tunnel, and the proposed coastal arterial road are transforming the corridor into one of Mumbai’s best-connected, future-ready zones.

The brand identity and theme reveal are slated for August 2025, with a full-scale launch in Q2 FY25–26.