Nina Magon & Co has entered India’s evolving real estate landscape with the launch of a dedicated brand focused on wellness-oriented luxury residences. This action is an indicator of a more generalised change in the standard of housing, where design considerations are changing away on the issue of aesthetics and location to focus on health, sustainability and well-being of the occupant.
The new brand embraces the design concepts that focus on the physical and psychological wellness, and this is in response to the emerging demands of city dwellers who buy homes.
The main characteristics of this strategy include a high level of natural lighting, indoor air quality, bio-philic, and spatial configurations that are conducive to comfort and utility. These features are turning out to be major distinguishing features in the premium residential market.
The entry of the firm is also related to the rising globalisation of luxury housing market in India. Global design codes and wellness models are being initiated by international players and this is causing the change of urban living condition. This change is also in line with the wider redefinition of value in real estate where human-focused design and long-term health are becoming more valuable.
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Under urban planning, wellness-based housing promotes the creation of more climate responsive and sustainable cities with energy saving materials, passive cooling, as well as integrated green spaces.
Although still focused in the high-end segment, the industry analysts think that over time, these principles may gradually filter through to the middle-income housing, which will bring more access to healthier living conditions throughout India.
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