Marriott Launches Series Brand in India With The Fern Hotels

Marriott International has officially launched its new midscale and upscale lodging brand Series by Marriott in India, marking the global debut of the collection within Marriott Bonvoy’s portfolio of over 30 hotel brands.

The debut is driven through a strategic partnership with The Fern Hotels & Resorts, operated by Concept Hospitality — the Indian hotel management company founded in 1996 by Param Kannampilly.

The first phase under Series by Marriott includes 26 hotels across key Indian destinations, adding more than 1,900 rooms to Marriott’s portfolio.

Key Highlights

• Marriott debuts Series by Marriott globally with The Fern Hotels in India
• 26 properties across major cities add 1,900+ rooms to Marriott’s portfolio
• Exclusive partnership with Concept Hospitality, with Marriott taking equity stake

Locations span Ahmedabad, Bengaluru, Bhiwandi, Bodhgaya, Daman, Dapoli, Dharampur, Jamnagar, Kochi, Jaipur, Mumbai, and Pune.

Concept Hospitality manages six brands with more than 100 operational and pipeline properties. Under the new agreement, its brands — The Fern, The Fern Residency, and The Fern Habitat—will exclusively affiliate with Series by Marriott across India. Marriott has also taken a small equity stake in Concept Hospitality as part of the partnership.

“We are delighted to introduce Series by Marriott in India through our strategic agreement with The Fern Hotels & Resorts,” said Kiran Andicot, senior vice president, South Asia, Marriott International. “India’s vibrant domestic travel market and growing demand for dependable, affordable stays make it the ideal launchpad for this brand. Series by Marriott is about celebrating regional stories while delivering the consistency and care our guests expect from Marriott. These 26 openings mark the beginning of a broader rollout, with over 100 planned launches in the coming year," he added.

Also Read: Fern Hotels Signs Navsari Marriott Series Property in Gujarat

This move expands Marriott’s presence in India’s fast-growing midscale and upscale segment, strengthening its domestic footprint while offering elevated branded accommodation across business and leisure markets aligned with sustainability-focused hospitality, a defining trait of The Fern brand.