eXp India Sees Vital Rise in Popularity amid Wider Decline in Indian Home Seller Interest

The latest market insight from eXp India has shown that whilst seller interest in real estate agencies has declined significantly this year, eXp is bucking the trend, seeing strong growth versus the same period last year.

The research by eXp India was conducted using Google Trends data, comparing the average search interest across the Indian property market from both buyers and sellers, based on the average score seen between January and August of this year, versus the same period in 2024.

The analysis shows that searches for property across India have cooled by 2 percent when compared to last year.

Whilst interest from buyers searching for real estate listings has remained static (0 percent), it’s seller interest that appears to have driven this trend, with search interest in real estate agencies declining by -10 percent year on year.

eXp India, however, is bucking this trend, with searches for the eXp brand up by a huge 21 percent, highlighting its growing influence in a market as the go to agent for both sellers and agents.

Sam Chopra, President of eXp India, commented:

“While overall seller activity in India has softened, eXp is clearly bucking this trend and growing its footprint.

This success comes from our innovative approach, which combines cutting-edge technology with deep local expertise. Our platform enables agents to manage listings efficiently, reach buyers more effectively, and deliver a seamless service experience that traditional methods cannot match.

By leveraging AI, data analytics, and digital marketing tools, our teams are able to respond quickly to market demand, identify opportunities, and provide personalised guidance to both buyers and sellers.

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This approach has not only supported our growth with respect to seller activity but has also strengthened the eXp brand amongst India’s real estate agents, making it a trusted choice for professionals seeking to enter the property market.

With India continuing to attract international investors and professionals relocating for work, the ability to offer a tech-enabled, highly responsive service positions eXp India at the forefront of the market. Our performance this year demonstrates that even amid wider declines in seller activity, innovative models that empower agents and embrace technology can thrive, creating new opportunities for growth in a dynamic and evolving property market.”