Brigade Group Partners with Primus Senior Living for New Communities

Brigade Group has entered into a partnership with Primus Senior Living to launch three senior living communities across Bengaluru and other markets in South India.

The combined gross development value (GDV) of these projects is estimated to be ₹750 crore. Two of the upcoming communities will be part of larger township developments, and the portfolio is expected to include more than 600 units, further expanding Brigade’s senior living platform.

This collaboration builds on Brigade's previous experience with its Parkside at Brigade Orchards, which has been operational since 2017.

Key Highlights

• Brigade Group partners with Primus Senior Living to develop three senior living communities with a ₹750 crore GDV
• The new communities will offer age-specific amenities such as wellness centres, medical bays, and hobby lounges
• Primus Senior Living plans to invest ₹2200 crore to build 5 million sq ft of senior living homes across India within five years

The new projects will be equipped with age-specific amenities, including wellness centres, medical bays, hobby lounges, and community engagement programmes to cater to the needs of senior residents.

Primus Senior Living, which aims to invest ₹2200 crore over five years, is also planning to develop 5 million sq ft of senior living homes across various cities, including Bengaluru, Kolkata, Pune, Mumbai, Hyderabad, and Chennai. The ticket size of the homes will range between ₹60 lakh and ₹3 crore, depending on the location and type of property.

“This partnership is a significant step in our efforts to expand Brigade Group’s footprint in senior living,” Pavitra Shankar, Managing Director, Brigade Enterprises, said. “Our aim is to create an ecosystem that caters to diverse life stages by integrating senior-first design and maintaining the highest standards of planning, care and implementation.”

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“This partnership allows us to bring Primus’s health span-increasing model into high-quality, multi-generational communities. Together with Brigade, we aim to create new Blue Zones in India, places where elders live with dignity, purpose and joy,” Adarsh Narahari, Founder and Managing Director of Primus Senior Living, said.