Bharat Hospitality Plans Rs 50 Cr Multi-City Expansion

Bharat Hospitality has announced a massive growth plan with a planned investment of more than 50 crores, indicating its desire to consolidate its operations in India and some international markets.

The business intends to grow its portfolio to over 50 outlets within the major domestic cities such as Delhi-NCR, Goa, Hyderabad and Bengaluru in next three years, and expansion to international destinations like Dubai and Thailand.

Key Highlights

• Rs 50 crore-plus investment to scale operations nationally and overseas.
• Expansion to 50+ outlets across India, Dubai, and Thailand in three years.
• Portfolio growth led by Albert Pinto and new QSR brand Shuddham.

A multi-brand, multi-format strategy will lead to the expansion. The flagship brand of the group, which will be influenced by the Goan and Goan-Portuguese cuisine, will be scaled by a harmonious combination of franchise-owned, company-owned and company-operated models called Albert Pinto.

Simultaneously, Bharat hospitality is ready to introduce Shuddham, a new brand of quick service restaurant with regional South Indian cuisine, to satisfy the rising need of authentic and daily meals.

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Manish Khattar, Bharat Hospitality Founder, added that the second stage of growth is based on establishing long-term emotional relations with consumers. He pointed out the vision of the group is to develop internationally competitive hospitality brands that remain Indian in its core, with narrative, service quality and reasoned design cutting across the markets.

It is anticipated that the growth will result in the creation of 800 to 1000 new jobs, which will help the hospitality industry to grow in terms of employment. The roll out will also focus on sustainability, where it will seek to adopt eco-friendly packaging, strong waste management systems and green kitchen practices in new outlets.

Bharat Hospitality intends to introduce 20 Baraamda, 10 Albert pinto outlets and 20 Shuddham outlets during this stage after which the company already has current brands including Baraamda, Albert Pinto and Social Cues among others.