Alivaa Hotels Adds The Hoften Vibranta, Haridwar

Alivaa Hotels & Resorts has announced the strategic addition of The Hoften Vibranta, Haridwar to its growing hospitality portfolio, marking the group’s third property in Uttarakhand.

This partnership reinforces Alivaa’s commitment to expanding its presence in iconic Indian destinations while delivering premium and guest-centric hospitality experiences.

With this addition, Alivaa aims to capitalise on the region’s mix of spiritual tourism and rising demand for premium staycations. The property aligns with THE HOFTEN brand’s focus on guest-centric service, refined comfort, and contemporary hospitality standards.

Key Highlights

• Alivaa adds The Hoften Vibranta as its third property in Uttarakhand
• Expansion targets Haridwar’s spiritual tourism and staycation demand
• Strengthens presence in Devbhumi with premium midscale hospitality

Uttarakhand’s scenic landscapes and year-round tourism potential make it a strategic growth market for Alivaa Hotels & Resorts. By strengthening its footprint in the state, the group is positioning itself to cater to religious travellers, families, and leisure guests seeking quality accommodation in high-demand pilgrimage destinations.

Akash Bhatia, CEO of Alivaa Hotels & Resorts, expressed his enthusiasm for the expansion: “The addition of The Hoften Vibranta Haridwar is a pivotal milestone in our growth strategy. Uttarakhand is a core market for us, and Haridwar’s unique position as both a spiritual epicentre and a gateway to the Himalayas makes it an invaluable asset. We are committed to bringing our high standards of operational excellence to this historic city.”

Inder Pal Batra, Co-Founder of Alivaa Hotels & Resorts, added: “Our goal has always been to bridge the gap between traditional hospitality and sophisticated modern living. With our third property in Uttarakhand, we are creating a seamless circuit for travellers looking to explore the beauty and divinity of the North. The Hoften Vibranta embodies the spirit of Haridwar while maintaining the contemporary refinement THE HOFTEN is known for.”

Anubhav Siwach, Owner of Vibranta Hotels & Resorts, commented: “We are thrilled to join forces with Alivaa Hotels & Resorts. Their expertise in management and brand positioning is exactly what we were looking for to elevate the guest experience at The Hoften Vibranta. Together, we aim to set a new benchmark for distinguished hospitality in Haridwar.”

Deepak, Owner of Vibranta Hotels & Resorts, stated: “Haridwar is evolving, and today’s traveller seeks more than just proximity to the temples; they seek quality and reliability. Partnering with Alivaa ensures that The Hoften Vibranta will become a preferred destination for discerning guests visiting Uttarakhand.”

Also Read: Alivaa Hotels Adds The Hoften DiVi to Udaipur Portfolio

This expansion underscores Alivaa’s broader strategy of scaling its portfolio across high-traffic cultural and leisure hubs, while maintaining consistent service quality and brand identity across regions.