ALIVAA Expands Hoften Brand to Five Locations in Gurugram

ALIVAA Hotels & Resorts has finalised a strategic alliance with FLXHO Cyber One, Gurugram, significantly expanding The Hoften brand’s footprint to five key locations across Gurugram.

This move strengthens ALIVAA’s presence in India’s most significant corporate travel market and aims to leverage the company’s robust distribution and sales network to drive higher occupancy and revenue performance.

With FLXHO Cyber One joining the portfolio, ALIVAA adds a 68-room inventory at DLF Phase 3, one of Gurugram’s most sought-after commercial zones.

Key Highlights

• ALIVAA expands The Hoften brand to five locations in Gurugram
• FLXHO Cyber One adds 68 rooms at DLF Phase 3, MG Road
• Strengthens mid-market offering for corporate travellers

Located on MG Road, the property enhances ALIVAA’s reach across high-demand corporate travel corridors, offering seamless access to major business districts and office hubs.

FLXHO Cyber One now operates under The Hoften brand, which has been specifically developed for corporate travellers seeking efficiency, convenience, and strategic urban connectivity. The brand focuses on a high-utility stay format, aligning closely with the requirements of large corporate accounts, including functional design, easy accessibility, and value-driven services.

Vikramjit Singh, Founder of Alivaa Hotels & Resorts, stated that “Strengthening leadership in high-yield urban centres like Gurugram is central to ALIVAA’s growth vision. The alliance marks the beginning of a long-term relationship with FLXHO, with plans to co-develop multiple future assets, while reinforcing ALIVAA’s position as a preferred partner for owners focused on performance-led sales outcomes.”

Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business), noted that “The FLXHO partnership is a calculated move to scale Alivaa’s sales capabilities in the mid-market segment. This becomes the fifth Hoften property in Gurugram, helping the brand offer corporate clients a reliable, high-volume network that enables stronger conversion and consistent value delivery.”

Harpreet Chatwal, who facilitated the alliance, shared that “The collaboration is built around commercial excellence. Integrating FLXHO’s high-quality asset into Alivaa’s aggressive sales engine creates a stronger hospitality network that can serve corporate demand better while improving occupancy and market share for both brands.”

Nipun Bhandari, Founder of FLXHO, stated that “The brand is excited to align with Alivaa and believes Alivaa’s distribution strength and market reach will unlock the full commercial potential of FLXHO Cyber One, delivering stronger returns and enhanced market presence.”

Sidharth Aggarwal, COO of FLXHO, shared that “FLXHO was created to provide living that adapts to the modern professional. Partnering with Alivaa connects the property to a strong sales engine and deep distribution network, ensuring FLXHO Cyber One reaches its commercial potential while raising the bar for flexible stays.”

Also Read: Alivaa Hotels Adds The Hoften Vibranta, Haridwar

Following this addition, ALIVAA will oversee the sales and distribution strategy for a consolidated Gurugram network comprising one flagship ALIVAA hotel and five The Hoften properties.