Gen-Z Design Influence Furniture Trends

In an interaction with Homes India Magazine, Parth​‍​‌‍​‍‌​‍​‌‍​‍‌ Patel and Mahesh Patel, Founders, Haruma shares how the ​‍​Gen Z is a group that highly appreciates authenticity, intentionality, and timeless design. He asserts that furniture should not only be the reflection of one's identity, feelings, and the caring nature of the production, but also the most minimal of the trends.

This generation demands sustainability and transparency both in terms of materials and processes. Haruma, being in harmony with these principles, produces the pieces that are significant, lasting, and vibrant without any superfluousness.

As a generation that prizes intentionality, adaptability, and honest materiality, Gen-Z emerges as a defining stakeholder in Haruma’s design direction and long-term philosophy.

Gen Z is no longer a passive consumer group on the periphery of design. They are rapidly becoming one of the most influential voices shaping how furniture is imagined, crafted, and experienced. At Haruma, we see this generation not merely as a demographic, but as a powerful cultural force whose values align with our core philosophy: authenticity, clarity, and the quiet confidence of meaningful design.

For Gen Z, furniture is not an accessory to life; it is an extension of identity. Their homes, workspaces, and social settings serve as canvases for self-expression, and every object within them must feel intentional. This mindset has fundamentally shifted how we approach design. We now create pieces not just to fill space, but to resonate emotionally: with silhouettes that speak softly yet distinctly, materials that feel honest and unfiltered, and forms that balance practicality with personal expression.

What distinguishes Gen Z from generations before them is their belief that luxury is no longer about spectacle. Luxury, to them, lies in authenticity, in craftsmanship that feels real, materials that age gracefully, and designs that bring depth to daily living. At Haruma, this definition of luxury is one we have always championed: minimalism that feels warm, structures that feel composed but not cold, and a sense of quietness that exudes character without noise.

This generation gravitates toward softened geometry, refined proportions, and furniture that adapts to changing rhythms of life. Haruma’s pieces naturally speak to this sensibility. Our clarity of form, thoughtful detailing, and timeless silhouettes offer Gen Z what they value most: design that is calming rather than performative, expressive yet restrained, and crafted with the assurance that it will last well beyond fleeting trends.

Also Read: How Bengaluru Can Lead India in Sustainable Real Estate by 2030

Sustainability plays a significant role in Gen Z’s decision-making, but not in superficial terms. They seek genuineness in sourcing, transparency in process, and integrity in how materials are handled. For Haruma, this has translated into deeper communication around our craft, inviting young buyers to see the lifecycle of their furniture, understand its origins, and appreciate the intention behind each joinery, finish, and curve. When Gen Z understands the “why” behind a material or method, the piece holds more meaning, becoming not just an object but an artefact of considered living.

Digital presence, too, is integral. Gen Z connects through stories – visual, emotional, and experiential. They respond to narratives that articulate mood and philosophy rather than mere product features. Our digital platforms have evolved to reflect this: immersive storytelling, behind-the-scenes craft films, collaborations with creators who value authenticity, and visual languages that express the emotional dimension of our work. It’s a dialogue rather than a display.

As Gen Z’s purchasing power continues to grow, their influence will not merely shape Haruma’s collections; it will refine how we think about the future of furniture as a whole. This generation has the potential to redefine furniture as cultural identity: objects that reflect values, support well-being, and articulate a way of living that is both grounded and aspirational. And in many ways, that ethos mirrors the path Haruma has always walked, that of design as a quiet companion to life, crafted with intention, presence, and soul.

By embracing Gen Z as a key stakeholder, we are not shifting our philosophy; we are deepening it. And in doing so, we reaffirm our belief that meaningful furniture is not about trend, noise, or ornamentation, but about clarity, connection, and the enduring beauty of restraint.

About The Author:

Parth​‍​‌‍​‍‌​‍​‌‍​‍‌ Patel and Mahesh Patel experienced artisan in the luxury furniture industry, with more than 22 years of direct involvement and mastery in production precision, quality assurance, and design innovation. With his extensive knowledge of materials, and the art of making, as well as being up to date with the trend of furniture, he is able to produce one in a hundred creations that not only appeal to the eye but also serve the intended purpose effectively.