Prashanth Reddy
Founder & Chief Designer
Personalizing a space, whether residence or work is a big task, mastered by skilled architects, engineers, and interior designers. Understanding the unique personality and ambitions of a client, and providing tailored and comprehensive services is the need of the hour, especially within the high-end residential, large commercial, and hospitality segments. To address the challenge of managing multiple service providers, and streamline the entire process from conceptualization to delivery, Prashanth Reddy Design Studio came into being.
Founded by industry veteran Prashanth Reddy, the company started operations as Vivid Design Studio India Pvt. Ltd. in 2009, eventually renaming to its current brand. “With over a decade of experience living and working in the United States, complemented by a couple of years spent in Europe, I have developed a deep appreciation for the nuances of European architecture. My time abroad has honed my understanding of the importance of utility, finish, and quality in design, principles that I now seamlessly integrate into my work. This unique blend of cultural and professional experiences has equipped me with a global perspective and a meticulous eye for detail, ensuring that every project I undertake is both functional and aesthetically refined”, shares Prashanth Reddy.
Today, the firm, guided by its philosophy ‘Your personality! Your space! Our Inspiration!’ strives to create personalized designs that blend creativity with functionality. Curating thoughtful designs that don’t just mesmerize but resonate with every client’s distinctive identity, the team has earned a place of prominence and trust in the industry.
Practical & Luxurious Designs
Established with the purpose of designing spaces which are creative as well as functional, the company excels in transforming spaces into inspiring environments. A diverse planning, building, architecture and interior design solutions provider, the company is built on the core values of creativity, quality, client collaboration, and integrity.
Driven by these values, the firm prioritizes high-quality standards across its services, and strives to achieve client satisfaction through intensive collaboration and fostering transparent communication.
The firm provides end-to-end solutions, from architectural and structural design to interior design, landscape design, project management, and luxury furniture procurement from global markets like China, Italy, and Turkey. The team creates extraordinary spaces that encapsulate the owners’ ingenuity, adding long-term value. For residential projects, the firm caters to apartment, villas, individual houses, and farmhouse spaces, whereas its commercial projects are executed for office spaces, retail outlets, and convention halls. The firm also offers its services to the hospitality segment, catering to restaurants, hotels, and more.
“With a mission to provide exceptional designs and long-term value, we aim to continually exceed client expectations. Over the years, we have successfully completed more than 200 diverse projects across Hyderabad and its surrounding areas, delivering personalised, high-quality designs which has earned us a loyal client base and numerous referrals”, shares Prashanth Reddy, Founder, Prashanth Reddy Design Studio.
Prashanth Reddy Design Studio is one of the few design houses capable of designing versatile layouts which incorporate these elements, balancing modern aesthetics with a green, sustainable lifestyle
Apart from the full suite of solutions, the company stands out for staying ahead with industry reforms, utilizing advanced technologies and practices to deliver value. Proactive participation in industry seminars, subscriptions to global design journals, and collaborations with technology experts equip the team with the pertinent knowledge. Additionally, the dynamic team of experts leverages advanced design software, 3D visualisation tools, and virtual reality technology to enhance client experience and improve precision in design execution.
These innovations allow the firm to improve its solutions, while its holistic, client-centric approach enables it to keenly understand the client’s vision, and turn it into a reality. Bringing its expertise, the company ensures that the space achieves visual appeal and the overall look imagined, while it also remains functionally superior. The level of detail and attention to minute intricacies that Prashanth Reddy Design Studio brings remains unmatched, and one of the key features which set the firm apart from its competitors.
Evolving With Market Demands
When it comes to design aspirations, the consumer demands are continuously evolving, with current trends towards horizontal living. More people now prefer single-level homes with ample open spaces to allow plenty of natural light to seep in, ventilation to enhance the internal environment, and a seamless connection with the outdoors. This trend is even visible in apartment projects where there is a high demand for multiple balconies and large windows for improved air circulation and light penetration.
Similarly, there is a growing trend for organic farming space in residential properties, dedicated spaces for kitchen gardens for promoting self-sustainability and healthier living. Prashanth Reddy Design Studio is one of the few design houses capable of designing versatile layouts which incorporate these elements, balancing modern aesthetics with a green, sustainable lifestyle.
“We believe in striking the right balance between aesthetics and utility. Whether it’s a luxurious villa or a functional office space, our designs reflect elegance, innovation, and adaptability to the client’s lifestyle or business needs”, adds Prashanth Reddy.
However, in fulfilling such diverse demands, the company is also faced with challenges like maintaining clear communication with clients to understand their vision and requirements. It has also overcome complexities with ensuring the materials sourced are genuine, by managing vendors to ensure material quality and finish. The firm also expertly handles cost-reduction requests by educating the clients about the value that authentic materials bring in the long run, and in delivering better outputs. These practices have helped the firm build a loyal client base, and it aims to leverage these practices in the future as well.
Speaking about the company’s future, Prashanth shared great insights into what the team is planning to achieve. Expansion of services beyond Hyderabad, incorporation of more sustainable and eco-friendly design solutions, and greater smart technology integrations are key focal points. The firm aims to create next-gen spaces by leveraging technology, and as such, is investing in the right talent and technologies. With these practices, Prashanth Reddy Design Studio aspires to continue innovating inspiring designs, helping clients achieve their property dreams successfully.
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