Anubhav Jindal
Founder & CEO
The demand for solid wood products in India has witnessed a significant decline over the past half-decade. The wooden products industry faces stiff competition from engineered wood, plastics, and metal-based alternatives like steel and aluminum. As rising incomes shift consumer priorities from cost alone to aesthetics and convenience, the more organized steel and plastic industries have capitalized on this transition. Today, where wood was once the default for door frames, options like WPC, uPVC, steel, and aluminum have entered mainstream construction.
North Avenue views this shift not as a threat but as a challenge worth embracing. While trends shift, wood remains unmatched in sustainability, elegance, and longevity when processed and maintained properly.
As global construction leans into environmentally conscious materials, wooden products are regaining favor for their low embodied energy, natural beauty, and structural benefits. Craftsmanship and quality continue to be the hallmark of premium wooden doors, combining aesthetic appeal with security and durability across residential and commercial projects. Innovation and sustainability now propel this industry forward, even amidst disruption.
Vertically Integrated for Excellence
North Avenue specializes in high-quality timber products, with vertically integrated operations that span from raw log procurement to final product installation. With manufacturing facilities in Gujarat, where over 90–95 percent of India’s imported timber is processed, the company tightly controls every stage of the production cycle. This model helps reduce costs, improve quality, minimize material wastage, and offer tailored solutions to clients.
The company uses advanced technology across manufacturing, follows BIS (Bureau of Indian Standards) product specifications, and maintains equitable labor practices. As one of the earliest companies licensed under IS-4021 in India, North Avenue supplies BIS-certified solid core flush doors, including fire-rated variants. Its combination of quality control, regulatory compliance, and production efficiency results in durable products offered at highly competitive prices.
Built on Strong Values
North Avenue stands on three fundamental pillars, namely persistence, quality, and sustainability. The company’s mission is to deliver high-quality timber products that are affordable and environmentally responsible. It prioritizes minimal processing of natural
resources and uses renewable raw materials to reduce environmental impact. Factory waste is fully repurposed, either through composting, eco-friendly reuse, or value-added products like handcrafted wooden art frames made from waste wood.
“Our mission is to make high-quality, sustainable timber products accessible, ensuring that homes in India are built with the best materials at fair prices. Through innovation and responsibility, we strive to balance excellence with affordability”, says Anubhav Jindal, Founder & CEO, North Avenue.
Product Portfolio & Services
North Avenue provides comprehensive solutions, from manufacturing to installation, across a diverse product portfolio. Their offerings include solid wood doors, veneer doors, laminated doors, molded panel doors, and CNC-designed custom doors, each tailored to specific needs. Solid wood doors, made from premium, IS-standard seasoned timber, boast a lifespan of up to 100 years. Veneer doors, with rich finishes, last 25–30 years, while laminated doors are cost-effective options ideal for bulk residential use. CNC-designed doors cater to homeowners and designers seeking unique aesthetics. Molded panel doors, though less popular in India, remain favored in export markets for their lightweight and economical appeal.
North Avenue also specializes in wooden flooring, outdoor decking, wooden pergolas, modular kitchens, wardrobes, and termite-treated, seasoned wood supplies for third-party manufacturers. With expert consultation, on-site installation, and custom design support, North Avenue serves architects, builders, and homeowners, ensuring high-quality solutions that combine functionality, durability, and aesthetics.
Manufacturing & Export Strength
Operations begin in Gandhidham, Gujarat, where imported logs are sawn, seasoned, and crafted into high-precision components. Using vacuum chamber termite treatment and advanced automated profiling systems, the company adheres to Indian and international standards for quality and durability. Products are shipped pan-India including to Delhi, Punjab, Maharashtra, Uttar Pradesh, and Telangana and exported to the Middle East, Singapore, and South Korea.
North Avenue is built on three core values which are persistence, quality, & sustainability
A Vision Born from Necessity
North Avenue was established to solve a fundamental problem, which is the absence of standardized, high-quality timber products in India. While timber remains a preferred material in developed markets due to its environmental advantages, India’s market had been swamped by inferior wood products driven by price wars and lacking quality control.
Founded in 2020 during the uncertainties of the COVID-19 pandemic, North Avenue quickly distinguished itself by introducing seasoned, termiteproof, IS-compliant wood products. Founder Anubhav Jindal emphasized the need to educate the market and rebuild trust in solid wood through technical rigor, awareness campaigns, and compliance with national standards.
“I strongly support initiatives that enforce BIS compliance, ensuring that products meet the highest quality benchmarks. As the industry evolves, I am committed to driving positive change by offering durable, eco-friendly, and well-crafted solutions”, says Jindal.
Milestones and the Road Ahead
North Avenue is the first Indian company to receive a BIS license for IS-4021 and among the earliest to acquire certifications under IS-42202, IS-2202, IS3614, and IS-2191 in the same year. These certifications marked a turning point in an industry long devoid of regulatory enforcement, and helped establish its credibility nationwide.
The company has grown its turnover fivefold in the past 15 months, driven by strong domestic demand and growing international orders. With a proven product-market fit, the firm is now pursuing nationwide expansion, with plans to establish operations in all Tier-I cities within the next year and at least 15 Tier-II cities within two years.
By demonstrating that quality timber products can be both eco-friendly and affordable, North Avenue is working to inspire the broader industry to reject cost-cutting shortcuts and instead adopt sustainable practices. The company’s success highlights the critical role of innovation, compliance, and education in reviving a heritage industry.
Copyright © HomesIndiaMagazine. All Rights Reserved by HomesIndiaMagazine
Copyright © HomesIndiaMagazine. All Rights Reserved by HomesIndiaMagazine
Copyright © HomesIndiaMagazine. All Rights Reserved by HomesIndiaMagazine
We use cookies to ensure you get the best experience on our website. Read more...
Copyright © 2025 HomesIndiaMagazine. All Rights Reserved.
