Champo Official: Crafting Timeless Elegance with Optimal Precision

Threads of Earth, Woven with Soul

Sanjay Mehrotra, Founder and Chairman at Champo Official, says, “Innovation is not a departure from tradition, it is a tribute to it, woven with purpose, precision, and a promise to the planet.

” The company specializes in the supply of soft furnishings and floor coverings with an extensive selection of  products including poufs, cushions, tablecloths, wall decoration, throws, bathmats, and doormats.

Additionally, hand-knotted, tufted, and handwoven signature rugs are the foundation in the company’s product portfolio, which brings the best of tradition and craftsmanship.

Being renowned for flower arrangement perfection and meticulous attention to detail, the company’s textile products begin with yarn dyeing, a critical process carefully managed through in-house dyeing plants.

With the use of high-quality dyestuffs, ensuring good colorfastness as well as avoiding any bleeds through the end product.

As Champo observes a healthy trend for organically obtained materials such as hemp, bamboo silk, and linen weaves, it has laid a sheer focus on crafting sustainability-driven products.

Furthermore, the earthly colors such as taupe, sand, terracotta, and olive green have made a comeback, bringing warmth and earthiness to modern interiors.

Adding to this, textured fabrics like boucle, jacquard, and micro-waffles are gaining popularity for adding depth, dimension, and visual interest to the cushions and accent pieces.

Bold colors and bold patterns are combined with organic elements to create a harmonious look. Looking at these burgeoning trends, Champo has been at par with the trends to fulfill market demand optimally.

The company is also successfully leveraging advanced AI tools like Galeicha to render rugs in real-time, offering clients a highly personalized and immersive design experience.

Using platforms like Sourcewiz, which allows filtering instantly and showcasing designs from its extensive collection that align with specific inspirations or themes.

Furthermore, to stay ahead of emerging trends, the design team of seasoned professionals regularly participates across local and international trade fairs, ranging from the IHGF Spring Fair at Bharat Mandapam to globally renowned shows like Maison & Objet in Paris.

Beyond this, the company is making quarterly investments in trend forecasting resources, including curated books and materials that explore innovations in textures, weaving techniques, and color concepts like space-dyed yarns, unique textures and more.

Resilience in Every Woven Thread

Champo has also faced its share of challenges since its inception. The uncertainty of foreign markets, especially in the US and Europe, is one of the biggest challenges, and it can result in irregular levels of orders and planning inefficiencies.

Weather disruptions also cause heavy rains during the monsoon months of July and August to make sun drying yarn a challenge, causing unplanned setbacks to the process of production.

In spite of all these, the company keeps itself strongly rooted by carrying out process automation, immersive people engagement with its craft workers and future-readiness.

Over the past seven years, Champo has been dedicated to modernizing data collection and analysis across every critical checkpoint in its operations. T

his sustained initiative allows the company to establish a solid end-to-end digital mapping system, tailored specifically to simplify and enhance efficiencies across its manufacturing operation.

Weaving Future with Mindful Machines

Going forward, the company is targeting the fourth industrial revolution, with a focus on leveraging AI responsibly to drive operational excellence by integrating the best of technologies and craftsmanship, thereby enabling the purpose of maximizing efficiency, reducing waste, and adhering to the ideals of Just-in- Time manufacturing.

From the last decade, the company has greatly focused on strengthening its expertise via reverse integration. Now, it envisions propelling forward integration, bringing quicker, wiser, and more intuitive solutions to its customers in the coming decade.