Victoria's Secret Launches First Home Fragrance Line in India

The Victoria Secret has launched its first Home Fragrance line in India, a strategic move beyond its ancient beauty and clothing products into the home environment. The launch introduces scented solutions that will be able to uplift living spaces and the sense experience in accordance with the iconic style of the brand and the international touch.

The collection is accessible to the whole nation through victoriassecret.in and the VS app, and will be displayed at chosen retail shops where the customers will be able to try the fragrances on themselves in a well-immersive environment.

Key Highlights

• First-ever Home Fragrance launch in India.
• Nine signature scents across multiple formats.
• Available online and in select stores nationwide.

The India debut collection, which is developed with the same passion that characterized the beauty portfolio of Victoria Secret, has a selected collection of nine scent blends in the form of luxury candles, scented room spray, diffuser reeds and pre-scented air fresheners.

The Signature profiles like The All Dressed Up, Love Stoned, That Paris Hotel and Midnight Vanilla are developed to create a wonderfully mood-creating interior. Launched, cleverly at a time when Women’s Day is on, it glorifies the scent as a symbol of individuality, confidence and self-care, and it encourages the consumers to personalise their homes with the fragrances that make them feel good.

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In addition to the beauty, the Home Fragrance range is also designed to produce the holistic experiences of scents, be it ambience through layering, mood enhancement with a room mist, and seasonal feel with diffusers. This push into home fragrances reflects the bigger picture of Victoria Secret to move its lifestyle ecosystem beyond personal fragrances into ambient luxury, which meets the changing consumer demands of personalised sensory-rich spaces.

Data, Statistics, & Figures

• First Home Fragrance Launch in India: Victoria’s Secret’s debut home scent range available nationwide.
• Number of Scents: Nine curated fragrance profiles designed for interior spaces.
• Product Formats: Includes luxury candles, room sprays, diffuser reeds and pre-scented air fresheners.
• Signature Profiles:
  • All Dressed Up – playful and fruity
  • Love Stoned – romantic and intoxicating
  • That Paris Hotel – luxe and evocative
  • Midnight Vanilla – warm and sensuous
• Availability: Online via victoriassecret.in and the VS app, plus select in-store experiences.
• Launch Timing: Introduced ahead of Women’s Day to emphasise empowerment and self-expression through scent.