Play With Purpose: A Childhood Reimagined by CINTA this Children's Day

This Children’s Day, CINTA invites families to rediscover the joy of mindful play with its campaign, “Play With Purpose – A Childhood Reimagined.”

Rooted in creativity, nostalgia, and sustainability, the initiative celebrates the beauty of slowing down, reconnecting, and finding meaning in the simple act of play.

In a world defined by screens and short attention spans, CINTA champions the magic of tactile, imaginative play, where children explore, create, and connect with the world around them.

The brand’s handcrafted toys encourage curiosity and creativity while nurturing an appreciation for craftsmanship and conscious living. Every CINTA creation is designed to be cherished, shared, and passed down, a celebration of both childhood and legacy.

“We wanted to remind parents and children that play isn’t just entertainment, it’s how we learn empathy, creativity, and care,” says Rupika Harshwardhan P., Founder of CINTA. “Every toy we design is meant to be part of a story that celebrates craftsmanship, sustainability, and the bond between generations.”

CINTA’s range features hand-painted wooden puzzles, sensory play sets, and open-ended toys that encourage exploration beyond screens. Each piece reflects the brand’s philosophy that sustainability can be playful too, proving that conscious design and creativity can coexist beautifully.

This Children’s Day, CINTA is calling on families to embrace purposeful play, moments that nurture not just joy, but also values of care and curiosity. It’s an invitation to revisit the kind of play that builds imagination, empathy, and environmental awareness; the true cornerstones of growing up grounded in creativity and kindness.

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Because for CINTA, play isn’t just about toys. It’s about shaping the way we think, create, and connect, one meaningful moment at a time.