HomeLane Plans 25 Experience Centres in Next Six Months

Home​‍​‌‍​‍‌​‍​‌‍​‍‌ interiors platform HomeLane is amplifying its nationwide growth strategy with a little different approach by concentrating on Mumbai and NCR region supported with an aggressive asset-light franchise model and a private-label manufacturing ecosystem which is strengthening. The company is planning to have a full year profitability in FY26.

Tanuj Choudhry, a Co-founder & COO, informed that HomeLane intends to launch 25 new experience-centres within the next six months. Out of which, eight will be opened in the Mumbai Metropolitan Region and NCR.

Key Highlights

• HomeLane to open 25 new experience centres in six months.
• FOCO model now drives 90% of the company’s business.
• FY25 revenue up 22%; targets profitability in FY26.

At present, HomeLane runs approximately 84 experience centres all over India under the HomeLane and Design Cafe brands. Besides, about 90% of its business is now in the franchisee-owned, company-operated (FOCO) format. These centres normally cover an area of 2,000–4,000 sq ft and an investment of Rs 75 lakh to Rs 1.5 crore is required for each.

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The growth of the company has been fuelled by the acquisition of Design Cafe by HomeLane last year. The move has not only helped the company to sharpen its micro-market strategy but also to improve its supply chain capabilities, especially in the west of India.

The company is betting on the acceleration of demand in real estate markets where home possession cycles are at their peak. At present, nearly 70% of the company's deliveries come from the top seven cities of India.