OVS Enters Mumbai with New Store Expansion

OVS has enhanced its presence in India by opening its first store in Mumbai, which is a strategic move to its continued expansion plan in India.

The new store will be situated in Sky City Mall of Borivali with an area of about 11,000 sq. ft. and will present the newest global retail concept of the brand to the Indian customers. It is a store concept which aims at providing an integrated shopping experience with a total line of products in the field of women’s wear, menswear and kids wear.

Key Highlights

• OVS opens first store in Mumbai, expanding India presence
• 11,000 sq. ft. store offers womenswear, menswear, and kidswear collections
• Expansion reflects strong focus on India as a high-growth retail market

Customers will be able to choose between regular necessities and modern luxury apparel, with several in-house brands like OVS mainline, PIOMBO, Les Copains, B.Angel, Altavia, and OVS Kids. The selected collection is indicative of how the brand aims at serving different tastes of fashion, as well as positioning itself as a family shopping facility.

This introduction is based on the fact that OVS already entered New Delhi and shows the long-term intentions of the company on entering the Indian market. As one of the most popular fashion and retail centers of the country, its growth is in line with the strategy of OVS to access high growth market urban centers and the changing consumer needs.

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The brand launched an integrated marketing campaign to uphold the launch, which includes a tram-inspired installation at the mall that reflects its Italian heritage. The promotion is enhanced by the use of the digital platform like Instagram and YouTube, as well as targeted out of home advertising in major places in Mumbai.

OVS has more than 2,600 stores globally, and in a move to enhance its sustainability, the company has focused on responsible sourcing, water-efficient operations and recyclable materials, as the company goes global in its conscious fashion expansion.