
Sarvesh Nithil G, Govindasamy
Executive Director & Managing Director
In recent years, the Indian interiors and construction landscapes have undergone a complete revamp due to high rate of urbanization, consumerism and growing environmental awareness. The home owners and builders nowadays are demanding solutions that are durable, aesthetically pleasing and sustainable to the regional climatic conditions.
Much of the inconsistency in quality and unstandardized performance in most components of a building, especially the doors and windows, is one of the major challenges in this space. This makes it difficult for buyers to find reliable, long-term solutions that combine performance with modern design.
In response to these growing demands, Eroline has emerged as a frontrunner in offering innovative and reliable building material solutions. With more than 30 years of experience in polymer-based products, Eroline is the flagship brand of Sarvesh Multiplast which started its operation in 1990 with the incorporation of Cheran Plastics in Tamil Nadu.
Initiating its business ventures with the production of PVC doors, the company extended its boundaries in 2009 as Sarvesh Multiplast with the touch of UPVC extrusion products. After establishing a powerful base of quality, innovation and customer focus, in 2011, the company was unveiled as a premium brand specializing in UPVC windows and doors, with an objective of overcoming the gap between global design and Indian performance requirements.
Innovative Products with Purpose & Aesthetic
Over time, Eroline has expanded its products line to accommodate expansive scope of applications in the interior and building markets. Its products include PVC doors used in bathrooms and interior paneling as well as UPVC windows and doors used in residential and commercial premises.
Furthermore, it is also known for celuka-based foam boards which have been used as an alternate sustainable solution to plywoods and WPC (Wood Plastic Composite) doors, and lamination sheets provide an eco-friendly recyclable substitute to conventional mica sheets. “The UPVC windows and doors remain our flagship offering, especially popular for its energy efficiency, durability, and aesthetic versatility in both urban and rural markets”, signifies Sarvesh Nithil G, Executive Director, Eroline.
What distinguishes Eroline is its technological advantage, especially in its UPVC window systems. Furthermore, since the inception, Eroline has integrated European design standards within its window systems in ways that provide global beauty.
Simultaneously, it has also invested heavily in the advanced manufacturing processes, including fully automated mixing and extrusion technology, to achieve consistency, precision, and high performance. The strategy does not only increase the lifespan and weather resistance of its products, but also ensures minimal maintenance and future value to both builders and homeowners.
Another point in which it distinguishes is customization. On acknowledging the diversities of Indian architecture which are multi-faceted just like the geographical conditions of the country, the company has solutions that suit various climates across the regions. In addition, in-house design forces and the tooling department facilitate fast tooling and prototype development and make various modifications to the product profile designs, to ensure that each customer has the solution that will best fit their needs, in terms of functionality and appearance.
Also, Eroline is the first producer of the UPVC ISI certified profiles and windows in India as per the new regulation of BIS. This has been attributed to the efforts made by the company in cementing the ability of the company to take the challenge of the climatic conditions in India and to make products that work on climates all the way from Kashmir to Rajasthan.
Quality That Goes Beyond Compliance
All the products undergo a challenging quality check process. Production is observed by a special quality team on an hourly basis and every product is kept up to an hourly benchmark based on tensile strength, weather resistance and impact endurance. Such strict testing processes are the core of the presence Eroline has of delivering a quality product that is reliable. This has enabled the company not only to earn the ISI certification but also widespread acclaim within the industry on its compliance with international and local quality specifications.
Challenges like fluctuating raw material supply, aging machinery, and volatile market demand persist across the industry. Eroline addresses these by diversifying suppliers, adopting automated systems with staff training, and offering innovative products with flexible pricing to stay competitive and meet evolving customer needs.
The UPVC windows and doors remain Eroline’s flagship offering, especially popular for its energy efficiency, durability, and aesthetic versatility in both urban and rural markets
“Our success cannot be only quantified in terms of certification but measured as the trust and loyalty of its ever-growing customer base. Whether it is a single homeowner or a potential developer working on an entire city, clients in India have recognized our brand in terms of its capacity to constantly provide quality, new and innovative design, and unparalleled personal attention. Clients praise our commitment to quality, innovation, and service in the construction and interiors sector”, highlights Govindasamy, Managing Director, Eroline.

‘The UPVC window profiles we received were not only high quality but also exceeded our expectations in terms of durability and energy efficiency’. noted one of its clients. Our clients loved the final product, and we’ve seen significant reductions in energy costs in the buildings,’ noted one of its clients.
Driven by R&D, Defined by Excellence
In the future, Eroline is laying its focus on future-ready product development. It is already in the process of extending its product portfolio by introducing aluminum-based facade systems, windows, and doors, which is another step towards meeting modern trends in architectural design and green construction. Alongside this, it is also investing in R&D of next generation polymer composites to remain at the forefront of the curve in terms of design, functionality and environmentally conscious production processes.
With the market becoming more demanding in terms of smart, sustainable and stylish solutions, Eroline remains one of the brightest symbols of quality and innovation. From humble beginnings in PVC doors to setting benchmarks in UPVC technology, the brand stands as a testament to how commitment to excellence can drive meaningful change in an industry hungry for transformation.
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