Longitude

Vikram Somany, Chairman & Managing Director, Cera

Cera: Driving Excellence In Home Solutions Through Technology Driven Design Innovation

The home solutions market has witnessed significant growth and transformation, driven by evolving customer expectations and technological advancements. As individuals increasingly seek convenience, efficiency, and enhanced living experiences, the market trends and customer expectations in this domain have undergone noteworthy changes.

One such brand who has carved a niche for itself when it comes to offering future-driven home solutions is Cera. Established in 1980, the company has not only stood the test of time but has also become a trailblazer in its field, setting new benchmarks through a harmonious blend of cutting-edge technology, relentless innovation, and unwavering commitment to quality.

Unrivaled Technological Prowess

Since its inception, Cera has embraced technology as a cornerstone of its success. The company’s journey began with the establishment of state-of-the-art manufacturing plants, heralding a commitment to unparalleled quality. The meticulous precision in manufacturing, coupled with impeccable finishing touches, bears testament to Cera’s dedication to perfection.

These efforts have given rise to a comprehensive portfolio of products, ranging from sanitaryware and faucets to tiles and wellness solutions. The marriage of advanced technology with innovative processes has yielded design marvels that redefine contemporary living spaces.

Cera: Driving Excellence In Home Solutions Through Technology Driven Design Innovation

Cera’s offerings extend beyond the ordinary, encompassing high-end showers, steam cubicles, whirlpools, and more, catering to the evolving needs of modern lifestyles.

The company’s collaboration with globally renowned design studios such as Isvea and Senator has brought a touch of international luxury to its offerings, ensuring that Cera remains the top choice for discerning homeowners seeking the finest for their abodes.

A Symphony of Innovation

Innovation is not just a catchphrase for Cera; it’s ingrained in the very core of its home solutions. The pursuit of products ahead of their time drives the company’s relentless innovation. Cera’s commitment to sustainable growth has been evident since day one, as it became the first to embrace the purity and efficiency of natural gas in manufacturing processes.

Throughout the years, Cera has raised the industry bar with groundbreaking achievements like water-saving twin-flush coupled WCs, 4-litre flush WCs, and one-piece WCs. The pinnacle of its innovation journey is perhaps the Core Urinal, acknowledged as a design innovation at the esteemed Design Wall competition hosted by Economic Times Acetech in 2019. By marrying leading-edge technologies with an unwavering commitment to environmental consciousness, Cera continues to forge ahead with eco-friendly innovations that exemplify responsible living.

"From its humble beginnings in 1980, Cera has traversed a remarkable journey, harnessing technology, embracing innovation, and setting industry standards that continue to inspire"

A Tapestry of Excellence & Accolades

Cera’s pursuit of excellence has not gone unnoticed. The company’s dedication to manufacturing quality and compliance has garnered numerous credentials from respected organizations both in India and around the globe. As a testament to its commitment, Cera’s tradition of innovation and brand value has earned it prestigious titles such as Asia’s Most Promising Brand, Power Brand, Superbrand, and Readers’ Digest Trusted Brand. These accolades reinforce Cera’s mission to continuously set unique benchmarks in the industry.

Leadership Par Excellence

Behind Cera’s success story lies a formidable leadership team. With over 50 years of combined expertise, the executive leadership team and board of directors are adept at delivering the best and most preferred home solutions for India. Vikram Somany, the Chairman & Managing Director, possesses deep industry knowledge and hands-on involvement, while Deepshikha Khaitan, the Joint Managing Director, spearheads design innovations, product development, and marketing strategies, all the while ensuring overall profitability.

Cera stands firm on three pillars that have elevated it to its current stature: style, innovation, and leadership. As India’s fastest-growing home solutions provider, Cera is not just about products; it’s about crafting unique, vibrant, and functional spaces that resonate with the essence of homeowners. As the company looks towards the future, its commitment to curating the best for homes remains unwavering, a commitment that echoes through every exquisite design, every innovation, and every endeavor to transform spaces into expressions of individuality and aspiration.

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