Samsung Unveils 183L Floral Fridge Range

Consumer electronics major Samsung India launched a new range of 183 litre single door refrigerators, with eight trendy models priced between Rs.19,999 for 3 Star variants and Rs.21,999 for 5 Star variants.

The new range comes in lovely floral designs namely Begonia and Wild Lily patterns besides Samsung's Grande Door style, smooth bar handles, and bold red or blue finishes for modern Indian kitchens.

Functionality takes central stage in this refrigerator. The refrigerators come with Samsung's Digital Inverter Compressor, with a 20 year warranty, providing quieter operation and enhanced energy efficiency. They also have stabilizer free technology for stable performance even during voltage fluctuations. 

Key highlights:

• Samsung launches eight 183L single-door fridge models, priced between Rs.19,999 (3-Star) and Rs.21,999 (5-Star), featuring vibrant floral designs
• Equipped with Digital Inverter Compressor and stabilizer-free tech, the new models offer quieter operation and improved energy efficiency
• Additional features include LED lighting, 175kg glass shelves, and an 11.8L base-stand drawer in select models for dry storage

Some other features highlighted include LED lighting, tempered glass shelves with a maximum weight capacity of 175 kilograms, and in some models, a base-stand drawer for storing 11.8 liter dry kitchen items such as potatoes and onions.

“These refrigerators are not mere cooling appliances they're statement pieces that mirror the changing tastes of Indian consumers. The range was conceptualized to provide both a visual treat and a performance guarantee." quoted Ghufran Alam, Samsung India's Digital Appliances Business Vice President.

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The product launch is part of Samsung's strategy to marry form with function, addressing urban homes that perceive home appliances as an integral part of functionality and aesthetics. The models can be purchased from Samsung's authorised outlets and top retailers India-wide.