Samsung introduces the 2023 Range of Semi-Automatic Washing Machines to alleviate your Laundry Day Stress

Samsung, India’s largest consumer electronics brand, launched its 2023 range of semi-automatic washing machines that come with new features such as Soft Closing Toughened Glass Lid and Dual Magic Filter. These added features make this latest range an ideal purchase for a seamless laundry experience.

The new line-up introduces design enhancements in two fresh capacity variants 8 kg and 9 kg with price ranging between INR 15,000 and INR 18,000. It is available in three premium colour combinations dark grey & wine, dark grey & ebony black and light grey & ebony black on Samsung.com, Amazon, Flipkart, and across all leading retail stores in the country.

A first from Samsung, the Soft Closing Toughened Glass Lid is designed to close gently, safely, and silently to offer a smooth laundry experience. In this feature, a

damper automatically lowers the speed of lid movement, so that there is less risk of accidents. The new line-up of Samsung’s semi-automatic washing machines is also equipped with Dual Magic Filter that is aimed at addressing the challenge of drainage clogging up. The filters collect lint, fluff and other residual particles that come out of dirty laundry and keep clothes clean and spotless. It is also easy to clean the filters as they open 180 degree.

The new range also comes with Hexa Storm Pulsator that utilizes three rollers and six blades to trigger a powerful and multi-directional water flow, thereby allowing intense washing of clothes while also protecting the fabric from any damage. It also has the Magic Mixer that thoroughly dissolves the detergent in water, thereby minimizing the risk of detergent residue on clothes.

The non-corrosive and rust-proof body of the latest line-up makes the semi-automatic washing machine extremely durable and ensures consumers remain worry-free about the machine getting rusty with long-term use. “Consumers looking to purchase semi-automatic washing machines typically have three key consideration factors powerful & effective washing while being gentle on their favourite clothes, energy efficiency and aesthetics that enhance the interiors of the home. The newly added features, design and colour options in our latest range cater to these consumer requirements. We are confident the new line-up of the semi-automatic washing machines will improve the product experience for the customers while ensuring energy efficiency’, said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

The latest range also comes with Rat Protection feature wherein the holes in the plastic base are designed in a manner to prevent rats from getting in and causing damage. The 8 kg and 9 kg variants of the new line-up will be available at a price between the range of INR 15,000 and 18,000. While buying any of the variant. Consumers will get a 5-years warranty on motor and 2-years comprehensive product warranty.