Radisson Hotel Group Launches Innovative Creator Hub

Radisson​‍​‌‍​‍‌​‍​‌‍​‍‌ Hotel Group has debuted Creator Hub, a worldwide platform that links nano content creators with its hotels and resorts, thereby creating a new concept of influencer marketing through authentic, experience-driven storytelling.

The program is designed for creators having 1,000 to 30,000 engaged followers on Instagram or TikTok and, instead of money, offers them curated hotel stays. The participants create high-quality content that reflects Radisson’s brand pillars of design, wellbeing, local culture, and gastronomy.

Moreover, the platform offers VIP perks through Radisson Rewards as a means of enhancing the creator experience, e.g., room upgrades, early check-in, and tailor-made experiences, while a gamification system is in place to encourage engagement and creativity.

The Creator Hub, active in more than 210 hotels, is a new program of the group to resound the already existing influencer marketing programs and to generate more community-driven content that is inclusive.

“By collaborating with creators, Creator Hub is the way in which we open the door to the most real connections. Storytellers have the power to show how our brand works in real life, thus, the brand comes alive. It’s about establishing strong relationships and; moreover, being at the core of the future of hospitality” shared Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing, Radisson Hotel Group.

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Creator Hub couples technology, storytelling, and loyalty into a solution that can be scaled to accommodate more users.

The hotel sector will be invigorated with content that is of high quality and brought to them from locals who understand their market, whereas the creators will be given more structured briefs and creative guidelines that align with the brand’s vision and still allow for their personal expression.

The initial users of the program were quick to recognize and commend the project for its novelty and the support it provides.