Japan-based Electronics Firm Sharp readies for Re-Entry into India's AC market

Sharp Corporation, through its subsidiary, has announced its re-entry into the rapidly expanding air-conditioning market in India with the introduction of new product lines: Reiryou, Seiryo, and Plasma Chill. By focusing on innovation and quality, Sharp aims to establish itself as a reliable brand within the Indian market, which is currently experiencing significant growth and attracting major competitors.

The Japanese technology leader, Sharp Corporation, is making a return to the Indian air-conditioning sector with a new range of products. Under the auspices of Sharp Business Systems (India), the company has launched the Reiryou, Seiryo, and Plasma Chill Series, specifically engineered to endure the challenging climate conditions of India.

Osamu Narita, Managing Director of SHARP Business Systems (India), emphasized the critical role of the Indian market in Sharp's expansion strategy. He reaffirmed the company's commitment to innovation, with the goal of making Sharp a brand that enhances the quality of life for Indian consumers through advanced technology. Furthermore, Sharp intends to incorporate its proprietary Plasmacluster technology, which purifies air by emulating natural purification processes, into its air-conditioning units. This strategic move positions Sharp competitively within India's already saturated room AC market, which features leading brands such as Voltas and LG. With a projected compound annual growth rate (CAGR) of 12%, the market is anticipated to reach Rs. 50,000 crore by the fiscal year 2028-29.

The Reiryou series is tailored for larger spaces, offering features such as 7-in-1 convertible cooling, a 4-way swing, and high ambient cooling capabilities up to 58°C. The Seiryo series serves as a balanced option for daily use, emphasizing smart energy efficiency and customizable cooling solutions. The Plasma Chill series presents an economical range equipped with advanced cooling technology designed for Indian households. All models are equipped with a Twin Rotary Inverter compressor, a 7-stage filtration system, Turbo Mode, Gold Fin Coating, self-cleaning technology, auto restart functionality, and refrigerant leakage detection. The company also plans to integrate its patented Plasmacluster technology into future product offerings.