Hafele Expands North India Presence - Ananta in Noida

Hafele, a global leader in innovative home and kitchen solutions, announced the launch of its state-of-the-art premium appliances studio –Ananta – in Noida. Strategically located in Sector 104 near Starling Mall, the new studio marks a significant milestone in Häfele’s expansion across North India, reinforcing its leadership in the luxury appliance segment.

With Noida’s rapid urban development, affluent consumer base, and vibrant residential and commercial ecosystem, the city offers an ideal setting for Häfele to strengthen its footprint in the Delhi-NCR region. The studio provides an immersive platform for discerning homeowners, architects, interior designers, and developers to explore Hafele’s wide-ranging portfolio of premium and luxury appliances.

The grand inauguration was graced by Frank Schloeder, Managing Director, Hafele South Asia; Gregory, Business Head, Hafele; and Ishan Yadav, Director, Ananta & Co. along with Hafele’s team, channel partners, and distributors.

Speaking on the occasion, Frank Schloeder, MD, Hafele South Asia said: “The launch of our appliances studio- Ananta, in Noida reflects Häfele’s commitment to bringing innovative, high-performance home solutions closer to our customers. Through this studio, we aim to inspire modern living while setting new benchmarks in customer experience and product excellence.”

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Spanning 1,650 sq. ft., the Häfele Appliances Studio- Ananta is designed to deliver an engaging and experiential shopping journey. It brings together the company’s entire appliance portfolio under one roof — from small domestic appliances like coffee machines, juicers, and hand blenders, to the brand’s premium and luxury appliance ranges including hobs, cooker hoods, ovens, microwaves, washing machines, dishwashers etc.

What sets the studio apart is its real-life kitchen settings featuring fully functional displays. Customers can experience how Hafele’s solutions seamlessly blend into modern homes. This immersive approach allows visitors not just to view the products but to interact with them, envisioning how they can elevate everyday living.

The Häfele Appliances studio- Ananta in Noida is open seven days a week from 11:00 am to 8:30 pm, inviting customers to experience first-hand the future of contemporary living.

Address: Kharsa No. 226, A2, Plot No. A1, near Starling Mall, Begampur, Sector 104, Noida, Uttar Pradesh 201304.