Longitude

Texaro: Redefining Sanitaryware With Cutting Edge Innovation

Manish Agrawal
Founder & Director

In the not-so-distant past, washrooms held a significantly disregarded place in society. There was a time when people had little to no aware­ness of the importance of proper sanitation and hygiene in their daily lives. Bathrooms were often neglected spaces, considered purely utilitar­ian and lacking in aesthetic value. Cut to the early 2000s when a shift occurred in how people perceived their bathrooms.

No longer merely functional spaces, bathrooms became personal sanctuaries for relaxation and self-care. And in today’s era, it has be­come a factor of health and hygiene – a focal point for judging the overall quality of a place, whether it’s hotels, commercial establish­ments, or even homes.

While this evolution caused a ripple effect, Manish Agrawal in­teracted with dealers and consumers and identified significant gaps and untapped opportunities. He highlighted, “One prominent observation was the lack of innovation in the market. While other companies primarily focused on quantity and production, innova­tion took a backseat. We recognized the need to fill this void and believed that both quality and innovation should be at the core of our company’s DNA.

This realization made us launch world-class products in the ceramic sanitaryware segment and other alternative materials such as solid surface, stone wash basins, crystal glass, and LED mirrors with metal and wooden frames, which were not being offered by other companies”.

He continues, “Another issue we encountered was declining margins for dealers due to intense competition. We understood the challenges faced by dealers. In response, we made it our mission to provide products that would benefit the entire value chain, ensuring that both our company and our dealers could thrive. The dealers’ complaints about insufficient margins need­ed to be addressed, and we aimed to create a win-win situation for everyone involved. With the collective expertise of our experienced team, we embarked on this entrepreneurial journey, driven by our findings and insights”.

The Bright Side

Quality is the trademark of Texaro; commitment, value for money, and in­novation are its cornerstones! Today, the company has become synonymous with the whitest sanitaryware available in the market. It has established itself as a leader in the industry, known for its absolute white products, which is technically the highest in the industry. This exceptional whiteness is one of the factors that sets Texaro apart from the competition and showcases its unwav­ering dedication to producing the high­est quality products.

This attention to detail underscores the commitment to delivering excep­tional products. It has also revolution­ized the industry by introducing unique designs and colors that were previously only available through imports.

Texaro is the first and only company to offer a 10-year warranty on designer wash ba­sins. Unlike other brands, Texaro’s col­ors do not wear off even when exposed to acids, ensuring long-lasting beauty and quality.

Texaro goes beyond design innova­tion and leads the way in technology as well. The company has introduced Si­phonic technology in wall-hung toilets, a concept that was previously limited to floor-mounted options. This inno­vative suction technology ensures effi­cient waste removal and demonstrates a commitment to pushing boundaries and providing customers with cutting-edge solutions. These wall-hung toilets are available in various colors, including white, black, and blue, further expand­ing Texaro’s range of options.

Quality is a multi-layered approach at Texaro. The company employs a rigorous three-layer quality control system that ensures each product undergoes extensive testing for pinholes and other quality parameters. Unlike other brands that perform random checks, Texaro meticulously inspects every piece to guarantee excellence.

With that said, Texaro Sanitaryware is a pioneer in the bathroom fixtures industry, standing among the top leaders in launching new sanitaryware products and other alternative materials to the Indian market. Their contributions include sustainable manufacturing practices that prioritize recycled materials and efficient waste management and more that have positioned it as an industry leader.

“Our ultimate goal is to become a comprehensive bathroom solutions provider, expanding our presence nationwide & enhancing the portfolio to include all bathroom essentials”

Expanding Horizons across India

Texaro Sanitaryware has established a strong presence in the Indian mar­ket, currently serving 12 markets and reaching over 200 cities. Our extensive retailer network of 2000+ partners re­flects their significant growth over the years.“Our success can be attributed to our dedicated team, many of whom boast over 20 years of experience in the industry. This invaluable expertise allows us to understand the market dy­namics and cater to the evolving needs of our customers effectively. Building upon a foundation of relationships, we have cultivated a network of 200+ dis­tributors who have been working with us for several years.

This advantage has propelled our growth and positioned us as a trusted partner in the industry. Driven by a commitment to excellence, Texaro continues to experience rapid expansion. Our focus on delivering in­novative products of the highest qual­ity has resonated with customers across the country. We strive to maintain this momentum, ensuring that Texaro re­mains at the forefront of the sanitary­ware industry”, the Founder & Director asserts.

The company’s rapid growth is a testament to its unwavering dedication  and the trust its customers have placed in them. “As we forge ahead, we remain steadfast in our commitment to provid­ing superior products and exceptional service to our ever-expanding customer base”, the team remarks.

“Texaro pioneered this technology in its siphonic wall-hung toilets, setting a new industry standard”

Discovering the Untapped Market

The company embarked on its expan­sion journey when an astute observa­tion revealed untapped opportunities in C and D-class towns. While most com­panies focus on metro cities, Texaro sees a market brimming with potential in smaller towns and villages. These areas exhibit growing purchasing power but lack sufficient sanitation facilities, creat­ing a gap waiting to be filled.

The brand’s decision to enter this untapped market is driven by the fore­sight of immense growth and the limit­ed competition in these regions. Recog­nizing the potential of India’s projected five trillion dollar economy, Texaro un­derstands the significance of addressing the sanitation needs of C and D-class towns. By venturing into these areas, Texaro aims to cater to a market over­looked by other brands.

Guiding Principles to Success: Lasting Relationships with Every Home

Texaro places great importance on pro­viding prompt and efficient service, effectively addressing customer com­plaints. Their commitment to service is evident in their prompt complaint reso­lution, with a complaint ratio of less than one percent compared to the industry average of four percent. The company strives to resolve any issues within 24 to 48 hours, ensuring customer satisfac­tion across India.

With an impressive 95-plus percent availability ratio, Texaro ensures that customers’ demands are met prompt­ly. The company maintains a robust sup­ply chain to cater to various customer segments, from economy to luxury. Their competitive pricing reflects their commitment to offering premium prod­ucts at affordable prices, making Texaro accessible to a wide range of consum­ers.

Texaro envisions becoming an integral part of every Indian home. Its mission is centered around forging lasting relationships with customers by delivering innovative and quality products at competitive prices. Texaro recognized that providing superior solutions did not necessitate exorbitant costs.

Water-Saving Technology & Germ-Free Sanitaryware

The company’s product features, water-saving technology, ensuring efficient usage without compromising perfor­mance. Notably, Texaro pioneered this technology in its siphonic wall-hung toilets, setting a new industry standard.

Moreover, Texaro incorporated Nano Glaze germ-free technology into all its sanitaryware products. This groundbreaking feature made the products hydrophobic, preventing water spots and facilitating easier cleaning. Additionally, the germ-free technology created a bacteria-free environment, promoting hygiene and peace of mind for the users.

About Project- Texaro Sanitaryware

About Amenities- Texaro Sanitaryware

🍪 Do you like Cookies?

We use cookies to ensure you get the best experience on our website. Read more...