Manish Agrawal
Founder & Director
In the not-so-distant past, washrooms held a significantly disregarded place in society. There was a time when people had little to no awareness of the importance of proper sanitation and hygiene in their daily lives. Bathrooms were often neglected spaces, considered purely utilitarian and lacking in aesthetic value. Cut to the early 2000s when a shift occurred in how people perceived their bathrooms.
No longer merely functional spaces, bathrooms became personal sanctuaries for relaxation and self-care. And in today’s era, it has become a factor of health and hygiene – a focal point for judging the overall quality of a place, whether it’s hotels, commercial establishments, or even homes.
While this evolution caused a ripple effect, Manish Agrawal interacted with dealers and consumers and identified significant gaps and untapped opportunities. He highlighted, “One prominent observation was the lack of innovation in the market. While other companies primarily focused on quantity and production, innovation took a backseat. We recognized the need to fill this void and believed that both quality and innovation should be at the core of our company’s DNA.
This realization made us launch world-class products in the ceramic sanitaryware segment and other alternative materials such as solid surface, stone wash basins, crystal glass, and LED mirrors with metal and wooden frames, which were not being offered by other companies”.
He continues, “Another issue we encountered was declining margins for dealers due to intense competition. We understood the challenges faced by dealers. In response, we made it our mission to provide products that would benefit the entire value chain, ensuring that both our company and our dealers could thrive. The dealers’ complaints about insufficient margins needed to be addressed, and we aimed to create a win-win situation for everyone involved. With the collective expertise of our experienced team, we embarked on this entrepreneurial journey, driven by our findings and insights”.
The Bright Side
Quality is the trademark of Texaro; commitment, value for money, and innovation are its cornerstones! Today, the company has become synonymous with the whitest sanitaryware available in the market. It has established itself as a leader in the industry, known for its absolute white products, which is technically the highest in the industry. This exceptional whiteness is one of the factors that sets Texaro apart from the competition and showcases its unwavering dedication to producing the highest quality products.
This attention to detail underscores the commitment to delivering exceptional products. It has also revolutionized the industry by introducing unique designs and colors that were previously only available through imports.
Texaro is the first and only company to offer a 10-year warranty on designer wash basins. Unlike other brands, Texaro’s colors do not wear off even when exposed to acids, ensuring long-lasting beauty and quality.
Texaro goes beyond design innovation and leads the way in technology as well. The company has introduced Siphonic technology in wall-hung toilets, a concept that was previously limited to floor-mounted options. This innovative suction technology ensures efficient waste removal and demonstrates a commitment to pushing boundaries and providing customers with cutting-edge solutions. These wall-hung toilets are available in various colors, including white, black, and blue, further expanding Texaro’s range of options.
Quality is a multi-layered approach at Texaro. The company employs a rigorous three-layer quality control system that ensures each product undergoes extensive testing for pinholes and other quality parameters. Unlike other brands that perform random checks, Texaro meticulously inspects every piece to guarantee excellence.
With that said, Texaro Sanitaryware is a pioneer in the bathroom fixtures industry, standing among the top leaders in launching new sanitaryware products and other alternative materials to the Indian market. Their contributions include sustainable manufacturing practices that prioritize recycled materials and efficient waste management and more that have positioned it as an industry leader.
“Our ultimate goal is to become a comprehensive bathroom solutions provider, expanding our presence nationwide & enhancing the portfolio to include all bathroom essentials”
Expanding Horizons across India
Texaro Sanitaryware has established a strong presence in the Indian market, currently serving 12 markets and reaching over 200 cities. Our extensive retailer network of 2000+ partners reflects their significant growth over the years.“Our success can be attributed to our dedicated team, many of whom boast over 20 years of experience in the industry. This invaluable expertise allows us to understand the market dynamics and cater to the evolving needs of our customers effectively. Building upon a foundation of relationships, we have cultivated a network of 200+ distributors who have been working with us for several years.
This advantage has propelled our growth and positioned us as a trusted partner in the industry. Driven by a commitment to excellence, Texaro continues to experience rapid expansion. Our focus on delivering innovative products of the highest quality has resonated with customers across the country. We strive to maintain this momentum, ensuring that Texaro remains at the forefront of the sanitaryware industry”, the Founder & Director asserts.
The company’s rapid growth is a testament to its unwavering dedication and the trust its customers have placed in them. “As we forge ahead, we remain steadfast in our commitment to providing superior products and exceptional service to our ever-expanding customer base”, the team remarks.
“Texaro pioneered this technology in its siphonic wall-hung toilets, setting a new industry standard”
Discovering the Untapped Market
The company embarked on its expansion journey when an astute observation revealed untapped opportunities in C and D-class towns. While most companies focus on metro cities, Texaro sees a market brimming with potential in smaller towns and villages. These areas exhibit growing purchasing power but lack sufficient sanitation facilities, creating a gap waiting to be filled.
The brand’s decision to enter this untapped market is driven by the foresight of immense growth and the limited competition in these regions. Recognizing the potential of India’s projected five trillion dollar economy, Texaro understands the significance of addressing the sanitation needs of C and D-class towns. By venturing into these areas, Texaro aims to cater to a market overlooked by other brands.
Guiding Principles to Success: Lasting Relationships with Every Home
Texaro places great importance on providing prompt and efficient service, effectively addressing customer complaints. Their commitment to service is evident in their prompt complaint resolution, with a complaint ratio of less than one percent compared to the industry average of four percent. The company strives to resolve any issues within 24 to 48 hours, ensuring customer satisfaction across India.
With an impressive 95-plus percent availability ratio, Texaro ensures that customers’ demands are met promptly. The company maintains a robust supply chain to cater to various customer segments, from economy to luxury. Their competitive pricing reflects their commitment to offering premium products at affordable prices, making Texaro accessible to a wide range of consumers.
Texaro envisions becoming an integral part of every Indian home. Its mission is centered around forging lasting relationships with customers by delivering innovative and quality products at competitive prices. Texaro recognized that providing superior solutions did not necessitate exorbitant costs.
Water-Saving Technology & Germ-Free Sanitaryware
The company’s product features, water-saving technology, ensuring efficient usage without compromising performance. Notably, Texaro pioneered this technology in its siphonic wall-hung toilets, setting a new industry standard.
Moreover, Texaro incorporated Nano Glaze germ-free technology into all its sanitaryware products. This groundbreaking feature made the products hydrophobic, preventing water spots and facilitating easier cleaning. Additionally, the germ-free technology created a bacteria-free environment, promoting hygiene and peace of mind for the users.
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