Novitat: Redefining Modular Furniture with Innovation, Craftsmanship, and Custom Design

Dinesh Danga
Founder & Director

The Indian modular furniture industry has a wide disparity when it comes to quality, timely delivery, and customization. The unorganized segment of the furniture industry in India covers 70-80 percent of the market share through local workshops and carpenters who provide lower-quality furniture at high costs. This creates considerable pressure on branded, organized modular players to turn into commodities and fight it out on price as opposed to quality and innovation.

The market also experiences the lack of formally trained skilled labour in manufacturing of furniture, thus this affects quality consistency and scalability. Most vendors do not have standard processes or are not certified and consumers have lost confidence in them.

This is where Novitat was established by Dinesh Danga, Founder and Director of Novitat, who has vast experience of Construction, interior and manufacturing with the dream of creating a bespoke furniture company that combined innovation, high in craftsmanship, and custom design to deliver luxurious furniture that meets the client’s requirements.

The company focuses on devising mass customization and modular furniture design with subject categories that may include kitchen, wardrobes, vanities, TV units, and office interiors, all that products are designed using the high-combat Italian technology to deliver precision and stylish visual outcomes. The company’s design philosophy encompasses four important pillars that include Quality, Certainty, Range and Innovation.

From Paper Dreams to Panelled Scenes

Novitat has established robust SOPs be it in terms of planning, production, procurement, or logistic and installation levels. All the operations are time-bound to avoid late delivery.

Moreover, to deal with the lack of skilled labour, Novitat unites its machine-based precision with human supervision and eliminates the variability of the artisan and provides a consistent product. The company also gives attention to formal quality standards and documentation to process the development of training processes to enhance the skills of its members.

The company has a comprehensive line of modular products portfolio that are meticulously designed to drive both aesthetic and functionality. The products manufactured comprise of modular wardrobes, customized entertainment and TV units, high-end modular kitchen solutions, high-end modular bath vanities, modular workstations, used in-home and corporate offices, beds, doors and sofas.

Furthermore, Novitat offerings are not limited to free standing furniture but offer an all-encompassing package of interior furnishings. The procedure begins with an engineer visit, proceeding with custom design which includes sign-offs at each point. Also to note, custom-made modules are assembled on highly exacting Italian machines and then delivered and installed by experienced technicians.

From Cloud to Crafted Corners

Innovation and technology are the key to Novitat’s operations. The company has integrated Italian CNC routers, edge-banding machineries, beam saws, drillers and other sophisticated painting booths including PU and Duco type of finishes to facilitate precision and durability. The company’s design team uses the best CAD and 3D modelling applications which have been cloud-based and can therefore offer solutions on the spot at the client site. Customers are able to view the design in 3D renderings, make amendments on the design in terms of colors, textures and layouts as well as how the furniture will look in their real space before construction.

Novitat also benefits from a digitally integrated working process that controls planning, slicing, timing and inventory through computerized systems. In addition to machinery, the company concentrates on modular efficiency, allocation of space, technological enhancements such as soft-close fittings and LED lighting, resource conservation with minimal wastage.

From Vision to Valued Home

The customer experience with Novitat is in-depth and cooperative. It starts with an initial consultation and space analysis, proceeds to create custom design and conceptualization using 3D visualizations, layout drawing and revising before approval. Manufacturing then is done in a millimetre-precise fashion with quality inspection and thorough packaging. The transport and professional installation are followed by post-installation review and priority resolution of adjustments. The experience is completed with handover, warranty and afterward support to achieve a long-standing trust.

Novitat is guided by a professional and committed staff. The founders and leaders contribute their vision and knowledge of the industry and the design and engineering teams provide creativity and craft as well as precision. Manufacturing professionals make sure everything is accurate using Italian machines and the customer experience and sales teams bring clarity and care to delivery. The brand is further enhanced by operations, procurement, logistics and R&D.

  • Novitat unites its machine-based precision with human supervision, eliminates the variability of the artisan and provides a consistent product

Expanding Footprints, Endless Ideas

Novitat also operates on a franchisee basis and so far, it has three franchise showrooms in the pipeline with the prospects of launching this venture to other Indian cities. The company also plans to launch kitchen and wardrobe accessories, and it is increasingly using automation like smart locks, switches and curtains within its projects.

Its far-sighted vision statements are making the successful independent modular furniture brand, and opening novel showrooms and experience centres, collaborating with the architects and designers, reinforcing internet trade and exposure, and exploring a possibility of export of modular furniture. Together as a team it innovates and learns continuously to ensure the company remains the best in terms of innovation and quality and doing this in a customer centered manner. The balancing of the high-tech, artisanship, and client-inspired design has enabled Novitat to fill the gaps in the market and provide interiors that suit style and purposes.

About Project- Novitat

About Amenities- Novitat

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