Minimal Stroke: Preserving Traditional Craftsmanship in Modern Outdoor Furniture Designs

Amit Gandhi
Founder

The popular outdoor furniture segment in India has predominantly seen traditional designs, which, today, are considered outdated, and do not meet the design aesthetic of modern homes. The core purpose behind these wicker, rope, and fabric furniture pieces has conventionally been to provide stable pieces that can withstand varying climatic conditions without spoiling. Though functional, these pieces have not been associated with design uniqueness and luxury, which is exactly what Minimal Stroke, a Pune-based premium design brand aims to change.

Founded by Amit Gandhi, the company stands out for creating contemporary outdoor furniture rooted in minimalism. Amit Gandhi brings over 25 years of experience in the industry, and is passionate about creating statement furniture pieces that go beyond functionality and offer head-turning aesthetics. Inspired by the immaculate skills of Indian craftsmen, he seeks to design artistically superior, sustainable, and innovation-steeped furniture pieces, ideal for outdoor use.

Designs that Ooze Timeless Elegance

Specializing in modern outdoor furniture, as well as lifestyle products which stand out for seamlessly blending luxury and functionality, Minimal Stroke emphasizes design language, quality, sustainability, and innovation. The firm thrives on curating designs which effortlessly amalgamate Indian craftsmanship and minimalism, reflecting timeless elegance and simplicity.

Displaying the best of Indian craftsmanship, the company provides a broad range of products including sofa and lounge seating, swings, dining sets, lighting solutions, day beds and statement pieces, and outdoor furniture. Among the various sofa sets, the Kiyoshi Sofa set, Satori sofa set, Carbon sofa set, and Cloud 9 sofa set stand out for their comfort, style, unique design, and luxurious feel. The Urban Jula is the company’s flagship product range, consisting of awe striking swings including the Amore swing and the Seiza swing, which combine traditional charm with modern aesthetics. The Sphinx swing is another bold swing option, perfect for indoor use, redefining luxury seating, and adding an artistic flair to every space.

With innovation being at the center of each design, the company’s dining sets feature stunning options like the Naomi dining set, the Yogi dining set which blend functionality with minimalism, and the Jumanji dining set, which is a beautiful set featuring a suspended Balinese wood log table and swing seating. Among the outdoor pieces, the Liso Urbano collection, the Lunar bar set, the Blossom day bed, and the Lunar day bed are the ideal additions to elevate a home into a luxurious haven. Artistic lighting fixtures such as the Voyager light and the Remon light add a touch of sophistication and warmth that improve the ambiance of any space.

Beyond its repertoire of exquisite designs, the company also offers services for customizing furniture. These tailored products perfectly match the vibe of the residential and hospitality spaces where they are placed, adding to its beauty and functionality, in line with client aspirations. The company’s range of services extend beyond bespoke furniture design, and include solutions like specialty hospitality solutions, collaborative projects, and end-to-end solutions from design conceptualization and prototyping to delivery and installation.

Prioritizing quality, the company invests in sourcing world-standard raw materials, which include high-quality wicker, woods, ropes, and metals, that form the backbone of the durable and stylish furniture pieces. The materials are carefully chosen to support the firm’s sustainability focus, which is further strengthened by its emphasis on eco-friendly manufacturing practices.

“Minimal Stroke was born out of a passion for crafting furniture that is more than just functional, and is also a statement of art and lifestyle. We guarantee authenticity through in-house designing, meticulous craftsmanship, premium world-standard materials, and rigorous quality checks. Each piece reflects our commitment to originality and timeless design”, shares Amit Gandhi, Founder, Minimal Stroke.

Growing Steadily

Starting as a small venture, Minimal Stroke has grown into a big organization, creating products that cater to the unique style and aesthetic demands of the highly diverse Indian audience. Equipped with in-house manufacturing capabilities, decades of experience, a dedicated team of professionals, and highly skilled artisans, the company has grown steadily over the years, and as it envisions the future, it has big plans for disrupting the outdoor furniture industry.

  • Minimal Stroke thrives on curating designs which effortlessly amalgamate Indian craftsmanship and minimalism, reflecting timeless elegance and simplicity

“Minimal Stroke, started as a small team of artisans and designers in the year 2019, has now grown into a renowned brand synonymous with innovative design and premium quality. Each product reflects a journey of thoughtful design, attention to detail, and a respect for the materials used”, concludes Amit.

Marching towards a stellar future, the company is driven to become a global leader in luxury outdoor furniture design. The team is pursuing global reach, targeting growing markets and expanding strategically across diverse regions in the coming years. Alongside, it plans to build on its strength by introducing innovative and sustainable furniture solutions, molded to align with modern lifestyles.

Motivated to set industry benchmarks by promoting eco-conscious practices, investing in cutting-edge design technology, and fostering collaborations with artisans and designers, the company aims to redefine the industry. Minimal Stroke aspires to shape the future of furniture aesthetics, growing with the evolving market sentiments and expectations while contributing to a greener, more sustainable future, inspiring other players to push the boundaries of innovation.

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